Managing your Job Search Campaign

managing your job search campaign

FPCJobs of Greensboro shared the basics of this article with me a few weeks ago.

Managing your Job Search Campaign

When you become unemployed, don’t focus on your unemployment benefits and ignore the other necessary steps of your job search process. There are a lot of things to do, don’t let time run out.

The very first step is critical – Plan. Without a plan you will become far more frustrated than you should.

When preparing your plan, take into consideration the resources that are not renewable. Work hard to use them properly, don’t misuse or waste them –¬†Your time & money.

Some of the steps you will need to have in your overall job search campaign include:

  • Developing and/or refining your resume
  • Developing a system to track information, such as jobs applied for, connections made, conversations had, where your resume was distributed, follow up dates, etc
  • Developing and managing a target company listing
  • Creating a work schedule including time for networking, research, applying for jobs, professional development, volunteering, self assessment, follow up time, filing for unemployment, managing your information, searching for new connections, one-on-one time including informational interviews, etc
  • Juggling your time to accommodate interviews, phone screens, etc

Some of the items you need to consider before developing your Job Search Campaign include:

  • Deep dive into your history including evaluating what positions you held that you were and were not successful at
  • Review any previously development plans that you have had in place
  • List satisfiers and dissatisfiers for each of your previous positions.
  • List major strengths and weaknesses for each position
  • List accomplishments for each position
  • Collect and review all of you performance appraisals you have received
  • Dig deep into deciding on the career path you want to be on. Be specific
  • List the job types you need in order to achieve your career path goals
  • What are your preferred compensation rates for the position you strive for? Base, OT, Bonus, Long Term Incentives
  • Have you reviewed the compensation surveys for the position you want? Use,, etc
  • Dig deep into your real financial needs vs. wants. Review your honest and up to date personal & household budget.
  • What are your target companies? Industry, size, location, etc
  • How are you researching these companies and their business and employees
  • What benefits are nice to have or required? Vacation, holidays, medical, dental, disability, Profit sharing, educational assistance, Flexible Spending, Retirement plan, etc?
  • Will you relocate?
  • What is your maximum commute time?
  • If you have severance & unemployment – when do they run out?
  • Will you want and/or need the assistance of a recruiter?
  • Do you have any family concerns related to the job search or potential new job?
  • Where are you getting emotional support during this transition?
  • Do you have other career aspirations that you should be considering now?
  • Do you have an entrepreneurial plan that you could start now?
  • How will you differentiate yourself from all the other applicants?
  • Who do you know that can connect you to other individuals and companies who can help you on this job search?
  • Consider targeted mailings to specific operational managers in your target companies
  • Define your network, Chambers of Commerce, Library, job fairs, employment security office, church, networking groups, Recruiters, friends, family, peers, previous employers and fellow employees, neighbors, business associates, etc, etc.
  • Where are you publishing your resume? Indeed, Simply-hired, monster, career builder, etc?
  • What social networks will you join and build compelling profiles?
  • Review your personal social networking sites and make sure they are publicly acceptable.
  • Where are you volunteering? How often? Who are you meeting?
  • Who are your references? Have you talked with them recently about your strengths and weaknesses?
  • Do your references know where you are looking for a new job and can they introduce you to good connections?
  • What training do you want and/or need? Where are you going to get it?
  • What online job search resources are you following and learning from?
  • Where are you practicing your interviews?

This is just a smattering of ideas you need to consider when building your new

Job Search Campaign



Author: tlburriss

I am a Networking Strategist and LinkedIn coach and Trainer. I live by my personal edict, "Networking is finding, developing and nurturing relationships that mutually move people forward thru life." I want to help people become better Networkers and better LinkedIn users focused on their business and career goals.