10 Principles of Social Media

It was a pleasure to meet everyone today (5/21/13) at the Sustainable Business Network of Winston-Salem.

I appreciate the opportunity to share my message with the group.

Here are the 10+ Principles of Social Media that I shared with the group:

1.00 – What is Social Media

Yes, we all know about Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr, WordPress and YouTube. But this is only a fraction of the social media sites that exist as of 2013. Wikipedia lists well over 150 social media sites in the article http://en.wikipedia.org/wiki/List_of_social_networking_websites
 
Social media platforms are for people to engage in social conversations
 
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks – source – http://en.wikipedia.org/wiki/Social_media
 
Social media platforms are for people to engage in social conversations
Social media venus are for people to share and benefit from the co-creation of content and ideas
Social media sites are where people connect and build relationships
Social media sites are not places for us to sell, anything
 
“Social media are tools for us to talk with anyone we want, anytime we want and about anything we want.” ~ @NCWiseman
 
I wrote this definition a few years ago because I kept hearing business owners and executives tell me, “Social media is managed by our marketing department.” I quietly weep every time I hear this.
 
When I hear this statement I am obligated (by myself) to ask:
“Does marketing manage your phone system?” 
“Does marketing manage your email system?” 
“Does marketing control the use of your fax machines, pens and pencils?” 
“Does marketing escort your staff thru life, into networking meetings, coffee shops and bars?” 
“If not, why does marketing manage your social media activity?”
 

2.01 – Principle # 1

“Networking is finding, developing and nurturing relationships that mutually move people forward thru life,” ~ @NCWiseman

 

2.02 – Principle # 2

“Networking for Mutual Benefit is a requirement for success” ~ @NCWiseman

 

2.03 – Principle # 3

“Never do, say or engage in social media in a way you don’t want to be seen, heard or perceived in life.” ~ @NCWiseman
 

2.04 – Principle # 4

“Everything we do on social media must be TRUHE. If not, people will begin to ignore us” ~ @NCWiseman
 

2.05 – Principle # 5

“To get the greatest value out of social media, we must execute the 5 Cs.” ~ @NCWiseman
 

2.06 – Principle # 6

“We must always have trust, respect & compassion for our connections. Otherwise they won’t want to trust, respect or have compassion for us.” ~ @NCWiseman

 

2.07 – Principle # 7

“If everything we do is all about us, then success is less likely to occur. Make life mutually beneficial and life will be far more rewarding.” ~@NCWiseman 


2.08 – Principle # 8

“Giving is a powerful way to build relationship, whether in real life or through social media.” ~ @NCWiseman


2.09 – Principle # 9

“A connection does not make a relationship. Relationships occur when we help others.” ~ @NCWiseman
 

2.10 – Principle # 10

“Never contradict who we are or what we stand for when using social media.” ~ @NCWiseman


2.11 – Bonus Principle

Experience & Experiment without giving up, this is the best way to discover how social media can benefit us and our company.” ~ @NCWiseman

Author: NCWiseman

I am a Networking Strategist and LinkedIn coach and Trainer. I live by my personal edict, "Networking is finding, developing and nurturing relationships that mutually move people forward thru life." I want to help people become better Networkers and better LinkedIn users focused on their business and career goals.