Dale Carnegie Principle # 1 is , “Never criticize, condemn or complain.”
This is an important life principle that applies to what we do in person as well as when we use social media.
This being said, I believe it’s OK to “critique, coach and council with care”, when given permission. Furthermore, you should pay attention to your audience and the messages you share. Here is a example of what I call social media failure.
I recently visited a Facebook page for a photographer in California and found this post on their Timeline:
“My open letter to photographers:
I have received 6 messages from local photographers about the where the location of the wildflowers are from the image I recently posted. A few weeks ago, when I posted an image from another shoot, I received 12 local photographers inquiring about the location. I use to share with everyone who asked. But it’s gets tiring. People take, take and take; without returning shared love. So my new approach is I share with those that share with me. And really, that list and my circle is very small. I don’t think I would out right ask a photographer where a location is. That to me is like asking what is your secret recipe to your cake. So here is my response to photographers looking to scout locations….
Get OFF Facebook … get out there! You can not scout from Facebook. With the saturation of established and influx of new photographers emerging daily in our community, I am finding the need to be more guarded with my locations. This is not done in haste, yet done so my work does not look like everyone else in town. I spend hours scouting locations, researching property owners, driving kids during nap times or fussy & fighting kids and using gallons & gallons of crazy expensive gas.
In short, I encourage you to scout your own locations. You will stand out and you never know the gem you will find. Don’t be afraid to be different.”
This Facebook Page has over 2000 followers. The post had 120 Likes and 18+ supportive comments.
Although I have no significant argument with the basis of this statement, here is what I feel the business did incorrectly.
- Publicly complained and criticized other photographers
- 6 messages from peers does not justify this type of public response
- Published this ranting (even if it was softly delivered) on the business page for the clients to see
I question the value of calling all of your clients and potential clients to their browsers to hear you complain, criticize and condemn.
I would rather call their attention to me sharing TRUHE (Transparent, Relevant, Useful, Honest & Engaging) content.