Social media sites like LinkedIn, Facebook, Twitter, YouTube, blogs, (etc., etc., etc.) are:
- Online platforms for people to engage in social conversations
- Digital venus for people to share and benefit from the co-creation of content & ideas
- Not platforms for us to sell our dang widgets or services
“Social Media sites are tools for us to talk with anyone we want, anytime we want and about anything we want.” ~ @NCWiseman.
I wrote this definition a few years ago because I kept hearing business owners and executives tell me, “Social media is managed by our marketing department.” I cringe every time I hear this.
Often I would ask questions like:
“Does marketing manage your phone system?”
“Does marketing manage your email system?”
“Does marketing control the use of your fax machines, pens and pencils?”
“Does marketing escort your staff thru every conversation, coffee shop and bar?”
“If not, why does marketing manage your social media activity?”
Don’t misunderstand me, marketing has to be involved in developing content as it relates to the brand and marketing message, regardless of how it is distributed, paper, email, fax, mail, bar stools or social media. However, social media are “Social” platforms for people to communicate. They are platforms for people to share ideas, knowledge, introductions, etc., not just for marketing to share the brand message(s).
Just as many business executives think IT owns the applications, many think that marketing owns social media. I doubt that these business philosophies will change easily, but I don’t have to accept them.
Social media sites are tools for us to communicate with anyone we want, anytime we want and about any subject we desire. However, let’s do it correctly so we get value from our activities.
I can share with you how to do this properly.
Just ask me for the help.