Creating a Facebook Event will not make the event a success
Inviting everyone you know and are connected to on Facebook will not create success
Sharing the Facebook Event on Twitter, LinkedIn & Google+ will not create success
So, you obviously want to know how you can use Social Media to help your event be a success.
There are a few things that you must consider when preparing an event and before you publish it on Social Media.
Item # 1 – Your event must fulfill the TRUHE guidelines.
Transparent – Make sure you write a description that clearly states the real reason and the value to the invitees. I am never interested in an event that does not clearly indicate the benefit for me to attend. Often I see events listed that are all about the host and not about the guest.
Relevance – Only invite people who the event would be specifically relevant to. I get invited to Jewelry parties, Lingerie parties and even parties in other countries. Don’t misunderstand me, I’d love to go to Rio De Janeiro for a party with a room full of beautiful… jewelry, but this is not a relevant invite for me.
Useful – I love a party and even a good networking event. However, I need to make sure that the events I get invited to are either interesting or useful to me. I am not a financial planner, a political activist or a economist. Getting invited to these type of events are really not useful to me.
Honest – Call it a sin, call it disrespectful, inviting me to a social event that turns out to be an MLM, marketing or propaganda event is just not honest. When I get invited to events like this, I will never again consider one of your events.
Engaging|Entertaining|Exciting – Events must fulfill one of these adjectives, otherwise three things will happen. 1 – your invitees will not have a good time, 2 – they are very likely to never again consider one of your events, 3 – they are likely to tell others that your events are not Engaging, Entertaining or Exciting.
Item # 2 – A few other things to consider
There are lots of other tasks you must consider when setting up your event.
- Prepare earlier – Often the event is published on Social Media less than 1 week before the event. This is not enough time for your invitees to juggle their calendar and/or to decide your event is necessary or interesting. Depending on the size of the event, publish more than a month out.
- Good copy – write a great event description that is compelling to your invitees
- Good image – Facebook events allow you to attach a compelling image to the event. Do it
- Promote your event – No, not by smattering it all over Social Media. Promote with direct conversations to the people you really want to come. Excite them into attending by asking them how you can make the event beneficial and/or exciting for them.
I love Facebook events that fit the TRUHE guidelines, are prepared earlier with good copy, good imagery and that I expect to see before they are published.
Please think this way for your next event.