I want to Blog

This post is for people who want to start blogging with WordPress. There are lots of blogging platforms our there, but I am a WordPress fan.

There are lots of in-depth resources online that you can read regarding Blogging for professional and business purposes. I will not try to duplicate these resources here.


One of the most important sites to bookmark when you start a WordPress blog is

WordPress Support – this site is full of help on Getting Started, Customizing your Site, and lots of other really good stuff to help you get started.

Some of the sources that I follow include:
Hubspot.com Blog
WordPress.com Forum

Another great source of blogging ideas, philosophies and styles are other bloggers. Not only are these blogs enjoyable and informative, the styles are unique and provide good ideas for new bloggers.

Here are some of the blogs that I recommend:
Lessons from a Cockpit
Are you Listening to Me?
Four Hens & Rooster
Wishful Preaching
Ten to Twenty Parenting
Notes from NCWiseman
LinkedIn Blog
Twitter Blog

In this post I only want to share some of the very basic keys you will need to address in order to begin successfully begin blogging.

Step 1 – What is your primary Purpose? Not unlike starting a new business, have a mission statement for the purpose of your blog.

Step 2 – What is the Content you want to share? Don’t try to be the source of everything. Document the types of content you want to share with your audience.

Step 3 – Who is your Audience? It’s important to document this so that you stay focused to creating content that serves your audience. Don’t try to  appeal to everyone.

Step 4 – What are your Categories & Tags (Keywords)? Categories let you break your Focused Content into groups for easy access via your blog (website). Tags help to make your content be discovered thru Google & Bing Searches.

Step 5 – What publishing Frequency do you intend to use?  Choose a frequency that works for you. Commit to a pace helps to create followers and it helps you to stay true to your project.

Step 6 – Set a Content Calendar. Creating a content calendar helps you stay on task with your project. A content calendar should match to industry or topic relevant public & professional activities as well as annual events. It also helps to keep you on task knowing what you need to do next.

Step 7 – Create a WordPress account. Search for a name for your first site, select a username, password, your email address and make sure you click on the FREE option. You do not need to pay for your first WordPress site.

Step 8 – Explore all of the different menu options under your Dashboard. Don’t worry about doing it all up front. Make decisions that you think are important to you (most can be changed). While exploring, add your Tags & Categories.

Step 9 & The Most Important – Start writing.

Here is a summary of the document that I used when I setup my NCWiseman.com blog:

Step 1 – Purpose – I share Motivation, Inspirational and basic educational information related to Networking for Mutual Benefit & Using Social Media to build professional Relationships.

Step 2 – Content – I share third party & write my own motivational stories. I write instructions for how to Network for Mutual Benefit (as excerpts that my book will be based on). I write instructions for building relationships thru the use of the 4Cs & TRUHE® activities in Social Media. I do not repeat the technical training that is available online.

Step 3 – Audience? I target Job Seekers, Business Developers & Executives who want to understand Social Media for their businesses.

Step 4 – Categories & Tags (Keywords)? My Categories include NFMB, Social Media, Each individual Social Media Stream, Motivational words, life words, relationship words.

Step 5 – Frequency – My Post Frequency is multiple posts post week.

Step 6 – Content Calendar. My Content Calendar is dynamic because I generally write a post instead of answering a user question directly back to the user. I write a post for each important question that I get asked.

I hope this information is useful to you. Please reach out to me via comment or email if you have any questions.

Author: tlburriss

I am a Networking Strategist and LinkedIn coach and Trainer. I live by my personal edict, "Networking is finding, developing and nurturing relationships that mutually move people forward thru life." I want to help people become better Networkers and better LinkedIn users focused on their business and career goals.

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