There is a lot of driftwood in the Social Media seas. So much that it’s becoming a serious problem for those of us who hope to use Social Media to learn about businesses that can help us with our business needs.
I’ve used this analogy before in regards to individual Profiles on LinkedIn. It’s also a very relevant analogy to many Company Pages on LinkedIn.
Driftwood is really neat stuff, I love seeing it on the beaches and even in art exhibits. But it should not be a word that is used in regards to anything on Social Media, especially if your intent is to create relationships that eventually create revenue opportunities.
I did some quick research this morning in LinkedIn and found the following: (Company names not displayed to protect the businesses from embarrassment)
- Company V in Winston-Salem has 15 followers – 12 are employees, no company engagement
- Company B in Greensboro NC has 1009 followers, many of their 280 LinkedIn member employees, but no company engagement on LinkedIn.
- Company O in Winston-Salem NC has 79 followers, 46 are employees, old company profile Information and no engagement on LinkedIn
- Company H in High Point NC has 10 followers, no Profile or engagement on LinkedIn
- Company S in Winston-Salem NC has 88 followers, an old Profile and no engagement on LinkedIn
- Randstad – a National company has 40,900 followers, lots of career posts, Services information, no real LinkedIn engagement, yet they still managed to get 18 Company Recommendations. (WOW – they got it together.)
- Company B in Winston-Salem has 274 followers, no engagement or services on LinkedIn
- Company P in Winston-Salem NC has 215 followers, no engagement or services on LinkedIn
- LinkedIn, a National company has 180,000 followers, lots of engagement, Products & Services, Imagery and 4,000+ recommendations. (WOW – they really have it together, but I expected this.)
Imagine the benefits your company could have if you were better than the average company with a LinkedIn company page.
- When someone looks at your company page on LinkedIn do they see:
- Your business expertise?
- Your products and Services and why they should consider your business?
- TRUHE (Transparent, Relevant, Useful, Honest and Engaging) information?
- How to get in touch with your team?
- Access to specific web pages that give more details and value propositions about your business?
Yes, you need your employees to have good LinkedIn profiles and they need to Contribute, Collaborate, Connect and Cram on LinkedIn in order to stand out.
Additionally, you should be doing this thru your Company Page on LinkedIn as well. Otherwise your LinkedIn Company page is nothing better than driftwood in the sea of Social Media.
If you want to be better than drift wood, please reach out to me.
(336) 283-6121 or Connect with me on LinkedIn @ www.linkedin.com/in/tlburriss and send me a LinkedIn message.