Forsyth Tech SBC Building a LinkedIn Profile for Small Business

Here are my notes and Links to the content I promised to share with you:

The course agenda I worked from was:

Step 1 – Profile – It’s not a resume – it’s a profile use bold powerful exciting statemtents
Summary Statement – Bold exciting statements about who you are and what you do. Focus on what you want to be doing and what your business is all about. (no Ads)
Experience – Enter current employer and previous jobs. Descriptions need to be bold exciting statements about what you love to do, the value you provide your employer & customers.

Skill words – select words the represent the work you do, skills you have and the value you provide to others.

Know your Settings – look at Settings under your name (upper right corner under your name. Look at ALL OF the Settings – choose what you want for you.

Step 2 – Connect  – Always only connect with people you know (this does not necessarily mean have met, but its a good thing if you have. Be honest about your connection reason and your personal note to the person.

Accept all connection requests that are relevant and honest. If you do not know the person, do not hesitate to ignore. If you think you know the person – respond back with out accepting and ask them why they want to connect. Any reasonable response – accept them.

Step 3 – Contribute, collaborate thru Groups – Join Groups that are relevant to what you do and what you are interested in. Join Groups where you contacts hang out. When you join a group get ENGAGED! This means to Contribute – share TRUHE (Transparent, Relevant, Useful, Honest, Engaging) content to each individual Group. Either information that you create yourself or content you find on other websites that you want to share. You also need to Collaborate by engaging in existing discussions where you have a TRUHE opinion and or discussion point.

Step 4 – Help others – Introduce your friends to other LinkedIn connections where relevant and useful. Introduce your connections to good groups that they can benefit from. This is a great way to Give and build relationships.

Here are some additional notes I promised you:

Don’t want to be exposed on the internet – Privacy is not a big concern on LinkedIn as long as you don’t post your phone number, home address, marriage status, etc. Only share content that you would share with a complete stranger.

How much time should I spend on LinkedIn – look at this LinkedIn Investment post

Steve suggested that he pays attention to what his competition does. Look at your competition to see who does a good job or not – pay attention.

How to setup a new company page – check out this page on LinkedIn – Add New Company. Follow the prompts. Don’t try to do it all at once – it’s a work in process.

My public calendar, where you can find other FTCC SBC seminars is

Teddy’s Public Calendar

My Social Media Blog – I share lots of my training thru NCWiseman

The Videos I share come from this listing:

SocialNomics 3 Video –
Who are you video –
People are strange –
Social Media Intern –
Social Media ROI –
What is Twitter –

For help I recommend that you look at the following:

LinkedIn –

There are significantly more resources available thru other public domain sources – Google any of the Social Media phrases and the issues you are having – answers exist and are generally easy to find.

Remember the following:

The 4 Cs® – Contribute, Collaborate, Connect, Cram

TRUHE® – Transparent, Relevant, Useful, Honest, Engage or Exciting

Read the Terms of Service of each Social Media Platform

Read, Understand and set the Settings of each Social Media Platform you use

Please reach out to me if I can help you further with your Social Media needs for your business.


Author: tlburriss

I am a Networking Strategist and LinkedIn coach and Trainer. I live by my personal edict, "Networking is finding, developing and nurturing relationships that mutually move people forward thru life." I want to help people become better Networkers and better LinkedIn users focused on their business and career goals.

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