Driftwood can be beautiful on a white sandy beach. However, in most businesses, driftwood offers no value at all, especially in the streams of social media.

We love the art that driftwood can create, yet we have not found a way for driftwood to improve our businesses.

Social media is a haven for lots of driftwood. Idle profiles with no life or engagement. Just a page of words that don’t mean much to anyone.

Often professionals create a LinkedIn Profile because “the boss told me to.” Wow – what a waste of both time and a powerful tool.

Does your LinkedIn profile, or your team’s LinkedIn profiles look like driftwood?
Does it just sit there collecting Internet dust?
Is it ignored because their are no engaging words or relevant information or activity?
Do you want to be, or your people to be, considered driftwood in the streams of social media?

LinkedIn is a social media business tool designed to facilitate conversations and connections that in turn open the door for opportunities.

A LinkedIn profile, just floating down the LinkedIn stream like driftwood, doesn’t entice anyone to engage in open conversations with you and thus provides any opportunity to expand your business connections therefore it will never have any business value.

However, a LinkedIn profile that is active, containing relevant and transparent information will draw others into engagement. A LinkedIn profile that shares relevant and useful information that helps others is a powerful & bold LinkedIn profile.

An active LinkedIn profile stands head & shoulders above all of the driftwood that’s floating around.

How do you get a LinkedIn profile not to look like driftwood?

• You get engaged on LinkedIn by Contributing, Collaborating, Connecting & Cramming (research).
• You spend some time massaging your Profile so that others will want to “check you out” before they reach out to connect and discuss ideas.
• You find areas of LinkedIn where you can stand out with your knowledge, skills, talents and wealth of important, relevant and useful information.

You ask someone to teach you how to be better than everyone else on LinkedIn and how to overcome the driftwood syndrome.

Your next task is to give me a call, an email message, a tweet or a LinkedIn message and ask me to help you find time to talk about how to turn your LinkedIn Profile into something way better than Driftwood.

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