Lots of people fear using Social Media for lots of different reasons. Additionally, many people use Social Media incorrectly.
Previously I wrote a post about paranoia using Social Media – PARANOIA
Then I saw a great infographic from the Oatmeal about How to get more Facebook Likes
I can distill these conversations (for the most part) down to a simple analogy:
Scenario #1 – Stand at the corner of 4th & Cherry Street, downtown Winston-Salem, completely naked, smoking a giant doobie, drinking Mad Dog 20/20, yelling and cursing at all of the cars that pass you by? (I have a pic to use, but decided not to use it – sorry)
Scenario #2 – Standing on the street (maybe waiting for something) and politely striking up a conversation with a stranger standing near by. Starting off with a hello and then starting into a polite conversation about the weather, sports, the economy, maybe a little soft political or even religious views (note the use of the word soft). Depending on the time available, maybe asking them questions about their family, sharing a little about your family, where you went to school, where you work, maybe even depending on how the conversation feels and time allows, talking about your neighborhood and other personal, maybe you’ll tell a good publicly acceptable joke and laugh about a TV Sitcom you watched last night or the comedian on the Late show. Depending on the time and feel of the conversation, maybe you’ll share some personal (not private) information about yourself. SO, would you do this?
Engaging or having conversations in Social Media is not much different than having a conversation with someone standing out on the street corner.
If you won’t do Scenario #1, don’t do it in Social Media. If you would do this, maybe I don’t want to be your friend, follower, contact, subscriber, connection. (I may already have a few friends like this)
If you can see yourself doing Scenario #2, then go ahead and do it in Social Media. I’d enjoy an opportunity to know who you are and then become your friend, follower, contact, subscriber or connection. We’re not much different.
Warning/Disclaimer – this is an analogy used to draw a point about the risk and acceptable use of Social Media. It is not a complete statement of acceptable use and risk management in regards to the business use of Social Media. Give me a call and we can talk about the details that you will want to understand.