Over the years I have defined Social Media as a place for “People to have conversations with people, anytime, anywhere about anything (and Marketing can join us).”
However, it’s very important that brands, products and company Facebook Pages make the conversation all about the fans/members/friends and not all about themselves. The conversations have to be all about the people you want to – see you, hear you, like you and then ultimately spend money on you.
This morning I saw a post on Facebook (FB) about this issue from a young lady who gets it. Her personal FB post included these two statements:
“If 5 of your last 6 Facebook “business” page statuses are all about YOU – I get bored and unlike.
If 5 of your last 6 page status updates are about what YOU are doing for ME – I stick around.”
She went on to state, “tell me what you have to offer ME that is valuable to ME – I just might be interested.”
Words of Wisdom from a young lady with an engaged, friend (she does not like the word Fan) centered Facebook Page. On her business page she rarely talks about herself and generally never talks about her business. She gives useful, beneficial content regularly. If you want to see a Facebook Business Page that knows how to do it right – check out Moola Saving Mom and the associated content she delivers thru www.moolasavingmom.com.
If you find a FB page that does not get it, yield your almighty clicking finger and DISLIKE it. The Dislike button is easy to find. Look for the sprocket or like button.
Clicking on the dislike button can be addictive. Once you dislike one business page, some of us go on the hunt to find other pages to dislike. Sort of house cleaning.
Just writing this blog post, I disliked 3 non-engaged, no new content useless pages.
How frequently and for what reasons do you “Dislike” pages.