Using Social Media requires the consumption of time and I we all know that time is money.

Years ago I learned from @ACJandler of Atlantic Webworks to calendar all of your Social Media activity. Doing this helps to create structure in your content distribution as well as manage the time investment.

@ACJandler suggested that spending at least 15 minutes a day in LinkedIn, posting relevant content, participating in discussions, connecting with new LinkedIn members and doing research can create value for any individual and the relevant business.

If we use this recommendation, what does 15 minutes a day cost us individually or as an organization? Is the investment worth it?

Here is a schedule sample that Adrienne put together that I now use to help the individuals I train:

Monday –( 15 Minutes)

• Review your Feed
• Comment on like what you see
• Make a few new connections
• Connect with new prospects / clients

Tuesday–( 15 Minutes)

• Review Group Activity
• Comment on a discussion
• Start a relevant discussion on a group
• Welcome new Members
• Search  for a new relevant Group
• Invite others to join your groups

Wednesday–( 15 Minutes)

• Request focused recommendations
• Ask and answer questions
• Post or reply to any relevant polls
• Share books or articles relevant to your group or profile
• Update your status

Thursday–( 15 Minutes)

• Give Recommendations (requested or not)
• Ask your friends to connect on LinkedIn
• Invite friends to lunch thru LinkedIn
• Send private messages to direct contacts and group contact
• Introduce your friends to others in LinkedIn

Friday–( 15 Minutes)

• Peruse Connections
• Check out competitor companies and individuals
• Search for new business opportunities (Do not Sell)
• Compile hit list of new contacts to seek out on Monday
• Seek out details of prospects / strategic partners
• Check out your employee Profiles