Periodically I get a LinkedIn connection request or an email with these words in the message, “Please connect with me so I can expand my connections.”
This is far worse than what I refer to as the Naked LinkedIn connection requests that simply say, “I’d like to add you to my professional network on LinkedIn.”
Why should I help anyone simply expand their connections on LinkedIn?
I won’t and let me tell you why:
LinkedIn is a place for us to learn about interesting and relevant ideas, products, solutions, trends, businesses and individuals. When we share relevant and useful information thru LinkedIn, we show our authority and expertise to others. Doing this creates a desire for others to want to connect with us, hopefully for relevant and mutually beneficial reasons.
It is not for people whose only desire is to build a virtual stack of business cards so that they can then troll for more connections as they selfishly seek to only better themselves in some way or another thru selfish postings, messages and in some cases spam marketing.
I am a big proponent of making introductions IRL (in real life) as well as virtually thru LinkedIn. However, I require that the introduction requests be honest, transparent and relevant. Not just for those who want to “expand their connections.”
Who can I introduce you to (& why)?