This morning, thru a tweet a friend asked why people put more information in their names, other than their name. I have seen this done often and I feel these people are just the business card tossers. They have no regard for relevance or relationship.
These are the people who need to learn about “Networking for Mutual Benefit” & “Social Media as a Relationship building Tool.” I initially thought that these people are old school, but I don’t think this is fair because I know some old school business developers and even business owners who are smarter than this.
So I decided to do some LinkedIn cramming.
I searched for the following last names in LinkedIn
(I used the advanced Search and put these words in the Last name field)
- Expert – 495 people
- Master – 1312 people
- Professional – 738 people
- Talented – only 10 peopled
- Guru – 378 people
- Specialist – 521 people
- And (as in I am this AND I am this too) – 7847 people
- Freak – 40 people
- Fool – 45 people
- A**hole – 7 grey matter dead people
- Unique – 90 people
- Coach – 1212 people
- Stupid – 6 bold individuals
- Dumb – 16 not so Smart individuals (three Dumb Dumbs)
Try this yourself and tell us what unique (or ridiculous) last names you find.
(I looked thru some of the list and it appears that there are folks who honestly have unique last names from the list above, but very few. This story is not directed to them.)
These individuals showed up in the search results with their interesting names and in every case repeated information in their title and/or LI headline.
My recommendation is quite simple – Tell us your name first.
In any Social Media profile, resume, directory, listing, etc, tell us your name in the relevant name fields.
Use the title, industry, business, skills, experience, and other informational fields to tell us your business name, what industry you are in, how stupid or dumb you are, what you do, what skills you have and what your expertise is.
Except for Freak, Stupid & Dumb – you guys keep doing what you do.