LinkedIn recommendations are better than Silver and Gold, especially when you are seeking a new job or that next great business opportunity or relationship thru LinkedIn.
There are three ways to get and manage recommendations on LinkedIn. 2 of these are way wrong:
1) Send an email or LinkedIn recommendation request to just about anyone and ask them to recommend you on LinkedIn, then accept them as fast as possible – NOT!
2) Send a LinkedIn Recommendation request to your business partners and customers and ask them to recommend you on LinkedIn and then accept them as fast as possible – NOT!
3) I prefer and recommend the following activities to get good worthwhile recommendations and to manage them for the best result:
Create a list of business partners & clients who you respect and who respect you as well. These folks have to be LinkedIn connections, so if they are not, make that happen first.
Include in your list an area of business where you worked with these individuals and/or their staff and you created great value and/or provided a service that met & exceeded all of there initial expectations. Write down specifics and be clear.
If at all possible, list the financial value of this work, product or service.
Make sure to include the period in time and any other information that relates to the value of the work, product or service.
Next, send a LinkedIn recommendation request to each individual in your list (individually) and include a message in this style:
Example – “Dear Steve, please think back to this past month when we worked on the Sales Process design project together. When we finished you told me that the work I provided your company thru managing the project and documenting all of the details of the processes helped you save nearly $3,000,000 in staffing costs because your staff productivity soared. You thought that my project management professionalism and documentation skills were key to this work. Would you honor me by recommending me on LinkedIn regarding this specific project and the savings your business created from it?”
Repeat this step for each person on your list with the specifics of each business involvement.
Do not send out more than 1 or 2 a week. Max! And, when you first start out, only accept 1 or 2 recommendations a week. You can leave a recommendation sit for weeks on end to be accepted later. (Don’t leave recommendations longer than a few months.)
Spread them out so that the people looking at your LinkedIn Profile see knew recommendations each month or so and more importantly, they see good worthwhile recommendations relevant to you and your profession.
Mix it up when requesting and accepting recommendations so that you get a good mixture of different areas of your business and client types and spread them out so your profile viewers get a continual slow flow of good reading about your varied value to your contacts.
And, don’t respond back with a reciprocal recommendation. First of all, you may not be able to legitimately recommend this person yourself. If you can, wait a week or so. This helps to disperse the splashes of good information in LinkedIn’s stream.
Also, treat your recommender with the same respect you wanted them to treat you. Ask them what area of your business with them would they like you to recommend them. Again, only recommend them if you have received value or benefit from this person and their work. Don’t recommend someone, just because the tool is easy to use. Be absolutely honest.
If you get an unsolicited recommendation, you are not obligated to accept it. You may want to consider your recommendation with the person who sent it to you. If the recommendation needs some relevant and/or grammatical revisions, ask for them before accepting the recommendation. If the recommendation is either way off base, irrelevant or from a person you really don’t care to accept a recommendation from, don’t accept it and possibly Hide it altogether.
Treat your LinkedIn recommendations like Gold. You’ll get a great ROI from doing this task when you do it different & better than the average LinkedIn member.
Look for me if I can help you with this or any other area of LinkedIn for business developers, job seekers or business professionals.