Do your Social Media Profiles represent you?

social-mediaThree things are occurring with social media that are having an affect on your career transition.

# 1 – Social media is rapidly growing and an integral part of our society. This can not be disputed or ignored. Therefore, you need to learn how to use these tools during career transition.

#2 – Recruiters and business professionals use these tools every day. You can pretend that what you do on social media will not be used by businesses and recruiters, or you can embrace social media as career transition tools and take full advantage of them.

#3 – Social media applications rapidly change. LinkedIn, Facebook, Twitter and Instagram make changes frequently. You need to stay aware of the changes and learn the new features.

Regardless of which social media sites you use you must manage them and learn how to use them properly. Here are a few tips that can help you create value during your career transition and beyond.

Tip # 1 – Adopt this edict: “Never do, say or engage on social media, in a way you don’t want to be seen, heard or perceived in life.” This applies to Facebook, Twitter, Instagram, YouTube as well as LinkedIn. Ask this question each time you post anything, “How will this post, video, comment or share affect my chances of getting a job?” Since social media is used for all areas of life (family/friends, community, career/business) your social media activity will be very diverse. It needs to always be positive, friendly and social. Recruiters want to hire people they can like, trust and respect.

Tip # 2 – Assume that what you post on social media can be seen by everyone. Yes, there are privacy settings that can help you control who sees your post; however, unless you know the privacy settings of Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, Vine, etc, your online content could be accessible by recruiters. Embrace the potential of your content being viewed and take advantage of social media to present yourself as a “top shelf” candidate.

Tip # 3 – Because of the rapid changes in the social media applications you need to stay aware of the changes and take advantage of new features. Use the new features available in LinkedIn to make your profile more discoverable, connect with people who are relevant to you in many ways and share/engage on content that is relevant to your career or business. Learn how to do this from the many resources available.

Tip # 3 – Social media is not for airing your “dirty laundry.” Be positive, friendly and sociable online and increase the possibility that a recruiter will like, trust and respect you enough to move you forward in the hiring process. Enough said.

Tip # 4 – Make your social media activity public. Don’t hide anything. If you want to hide something you posted on social media, remove it or never post it. Going 100% public on social media can be a great benefit for your career transition and beyond.

Embrace social media as an integral part of society and use it to present, connect and engage for life, community, career and business. Learn to do this correctly and you’ll be far more successful.

How has your social media profile and content helped you in your career transition?

If you need help with this area of your career transition journey, let me help you with my Career Transition Program or my Quick Start Career Transition Program.

How To – Making LinkedIn Connections

Making LinkedIn connectionsMaking LinkedIn connections

A LinkedIn connection can be a great way to expand the awareness of who you are and what you are all about.

Make connections using the principles of TRUHE (transparent, relevant, useful, honest & engaging) and LinkedIn connections can become mutually beneficial.

Remember these rules of Making LinkedIn Connections:

  • Do not send LinkedIn connection requests to people you do not know. Knowing someone does not mean you had shaken hands or talked. You just have to know enough about the person to send a connection request, and they need to know enough about you to make accept the connection request.
  • Your goal is to make meaningful and mutually beneficial connections on LinkedIn. You do not want to just collect connections, despite anything anyone tells you. There is no mutual benefit in doing this and if you try it people will begin to ignore you.

In this post are two of the key sets of activities of Making LinkedIn connections

  • How to find relevant people
  • How to make a connection

Step 1  – How to find People on LinkedIn

There are 6 ways to find People on LinkedIn. Finding someone on LinkedIn is the first step:

  1. Search for their Name in the Search Box on the Home page of LinkedIn. Type the name slowly and don’t press enter or Click Search too quickly. Sometimes if you have the name exactly as they entered it into LI the individual profile will show in the popup list. If not, click on the Search Icon and LI will bring up a full list of possible names.
  2. You can use Advanced Search in the event you don’t know how they spelled their name. In Advanced Search you can look for someone in lots of different ways. First Name, Last Name, Company, Location, Title, etc, etc.
  3. Peruse your existing connections and their connections. The list can not be “searched”, but it is in alphabetical order by last name. Once you find a name you can look at their public profile to determine A) it’s the right Person and B) they are someone you know or want to know.
  4. Search the Members of Groups you are in. Group Member lists have an Advanced Search function similar to the Advanced Search on the Home Page of LinkedIn.
  5. Search for a Company and then peruse the list of Employees. Company Employee lists are also searchable after you click on “See all Employees in your Network.
  6. Last (& the least relationship building way) – Peruse the “People you May Know” section of LinkedIn (usually on the right column of the home page.

Step 2  – Requesting a LinkedIn Connection

Remember the rules from above about Making LinkedIn Connections

  1. If you use the “People you May Know” section of LinkedIn, only send them a connect request from there if you are 100% sure you know the person and they know you. Use this too often without making a connection and LinkedIn could Restrict your account. Always type in a TRUHE Personal Note to the individual.
  2. Use the Connect Button from an individual’s Profile Page. This is the best way to send out a LinkedIn connect request because you can see their Profile and you can select a relevant “How do you Know” choice as well as see some of their profile in order to type in a really TRUHE® Personal Note to the individual.
  3. What to do if you do not know the person – LinkedIn has a function that allows you to send an Introduction Request. I suggest that you do not use this function. Instead do this:
    1. Look and see what mutual connections you have
    2. Either call or email one of them and ask them
      1. How well do they know the person you want to connect with
      2. Is this person someone you think I should connect with.
      3. If they do not know the person well, then do not ask for an introduction, instead, check with another mutual connection, if one exists.
      4. If they know this person well and they agree the person would be a good connection, ask them to do the next step
      5. Ask your friend to send an email (outside of LinkedIn) to the person you want to connect with, have them CC: you on the message. Ask them to introduce you to this person in a polite, friendly & professional manner. Ask them to at least accept the LinkedIn connection, or better yet, to talk with you soon.
    3. The Benefit of this type of an introduction is that it’s far more personal (even if via email) and it get’s you the person’s email address.
    4. Once you receive the email, wait a day or so for a reply from the future connection and then follow up with your own email
    5. Lastly in this process – Send a LinkedIn connection request using Other and their email address. In the Personal Note – mention your friend and a relevant reason for the connection request.
  4. Another process you can use to make LinkedIn connections is to email the people you know and introduce them to your LinkedIn Profile.  In your message indicate that you are excited about using LinkedIn to share knowledge, ideas and that you want your professional connections & friends to join you there. Put your LinkedIn Custom URL in the body of the message and ask them to check out LinkedIn and your Profile and to send you a LinkedIn connection request if they want to join you on LinkedIn.

LinkedIn is a great place to build your circle of contacts as long as you stay TRUHE to the purpose of Mutually Beneficial.

Please remember these tips on Making LinkedIn connections

You can read more articles about LinkedIn thru the How to use LinkedIn Listing

If you want to learn more, please reach out to me in LinkedIn thru my Personal Profile or Company Page. Email me at TLBurriss@TeddyBurriss if you need to.

You have to re-engineer yourself

This is part 7 of the 16 post series

I have heard career coaches use the following phrases in regards to that next job, “Do you want to ride the same horse in the same pasture, a different horse in the same pasture, the same horse in a different pasture or a different horse in a different pasture?”

I’m not sure where this phrase came from, but it simply means – “What the heck do you want to do and where do you want to do it?”

If you are either unemployed or considering a career change, this is a big question that you need to answer before you start looking for that next job. Otherwise, you have no idea what you are looking for.

If you decide that you want to ride a different horse, or get into a different industry, sometimes this requires learning new skills, systems or processes.  In the career transition world we call this “re-engineering.”

If we further defined re-Engineering, it can mean at least three things:

  1. Complete skill set & education change
  2. Adding a few new skills
  3. Polishing up on old skills

Regardless of the work that you have to do to re-engineer yourself, you must include this task into your job search program in order to get that next great job, unless you are going to keep doing the same thing in the same industry.

Re-engineering can be done lots of ways, many you may not have considered:

  • Go back to college
  • Attend classes at your local Community College
  • Online studies
  • Intern or volunteer in an environment where you can learn from someone else
  • Read lots of books

The worst thing you can say, at any age or regardless of how much re-engineering you want to do is, “I can’t do it.”

If you want that job, then work to get it, regardless of how much work it is.

Forward my Resume please

Networking for Mutual Benefit is a key part of the job search.

Introducing yourself to others who may be able to introduce you to good job opportunities can only happen if you network well. This activity is important to get your resume in front of the right person. Especially since over 80% of all jobs are not published. Your friends, family and growing network contacts are the path to these jobs.

Here are some tips for doing this:

  1. Make sure the person you are talking with learns enough about you.
    You do not want someone to talk about you unless they know enough to be able to introduce you to the right people. They do not need to know your life history, but they do need to know the key points about your skills, experiences, passion and career goals.
  2. Ask them to briefly review your resume so that they know what it says.
    You may have told them one thing, but your resume may say it differently, or include something that you did not tell them. Talking with you about your resume content can help make sure they are better informed to share your resume with the right people (not organizations, but people).
  3. Have your networking contact only share your resume where it is relevant and with people they know.
    There is no value to the job seeker to use networking as another means of getting your resume scattered around town. This is what Monster, Careerbuilder, Ladders, LinkedIn and the other Job Boards are for. Having your resume delivered directly to someone who can benefit by seeing it is far more important and successful to both the job seeker and recruiter/hiring manager. Also, anyone knowing the true value of networking for Mutual Benefit will not flood their contacts with random and irrelevant resumes. This is rude and can tarnish a good relationship.
  4. Ask your networking contact tell you where they plan to send your resume before they do so.
    This is important for the job seeker for a few reasons. You may not want your resume shared at a business where you do not want to work, especially if you are still working and the business is a sister or partner company. Additionally, you want to be able to follow up afterwards and talk directly with the person your resume was forwarded to.
  5. Thank your networking contact anytime they share your resume.
    A good honest thank you followed by an offer to help them in any way goes a long way to nurture the relationship you have with a new contact as well as a long time friend.
  6. When you email your resume to anyone with the intent of sharing it with others make sure your email is a great cover letter for the person who ultimately gets the message. Don’t clutter the email message up with irrelevant or personal information to your connection. When typing the email to your connection, write it as if a recruiter or hiring manager is reading what you type, because most likely they will.

You need to use Networking for Mutual Benefit® to get your resume in front of the right people. Do this right and you will see that it works.