Video – How to use LinkedIn Profile

LinkedIn Profile SectionsLinkedIn Profile Sections – improve your profile

Your LinkedIn Profile can be customized in many different ways.

One feature often underused are LinkedIn Profile Sections.

Here are the LinkedIn Profile Sections.

  • Experience
  • Education
  • Skills
  • Summary
  • Projects
  • Languages
  • Publications
  • Organizations
  • Honors & Awards
  • Test Scores
  • Courses
  • Patents
  • Certifications
  • Volunteering & Causes

The information you showcase in these LinkedIn Profile Sections should be relevant to your current position or career or to the job that you

Here is a little video with more information about LinkedIn Profile Sections


Your LinkedIn Profile Photo Gets you seen

LinkedIn Profile Photo will get you seen

LinkedIn Profile

So you don’t think you need a LinkedIn Profile Photo?

Lots of my connections have gotten new jobs, updated their LinkedIn profile or received recommendations. However the only ones that LinkedIn included in this message is the ones with a LinkedIn Profile Picture.

Don’t spend a lot of money getting a profile picture taken. Brush your hair, stand in a well lit area and put a smile on your face. Make sure the camera is at least as good as an Iphone or Droid (Hi-Res) (approx 450×450 pixels and < 4MB).

Here are three reasons to have a LinkedIn Profile picture

#1 – When you are seen in the public, the connections that you do not see often may recognize you

#2 – Having a Social Media Profile Picture is considered just a little vulnerable. It shows others that you want to connect. Many people perceive that not having a picture is like hiding.

#3 – When LinkedIn sends out it’s member activity your activity will be included in the graphical message. A great way to be heard, seen and perceived as a professional.

Get your LinkedIn Profile Picture now.

Look at this Listing of LinkedIn articles for more ideas of how to use LinkedIn better


Managing LinkedIn Endorsements

LI-Skills-ExpertiseLinkedIn Endorsements are all about Feel Good

The new LinkedIn Endorsements can be a good way to have the people you work with share their endorsement of the skills you have.

However, sometimes your LinkedIn connections endorse you for skills that are not relevant to who you are today. Additionally, your LinkedIn connections may endorse you for a skill that they really can’t speak to honestly.

LinkedIn Endorsements All of this being said, I suggest we consider LinkedIn Endorsements nothing more than “Feel good with an opportunity for a conversation.”

LinkedIn Endorsements are an opportunity for a conversation.

Don’t you feel good when someone endorses you? Don’t you feel good when you endorse someone else? Don’t you want to thank people who endorse you?

Note – Please only endorse someone for a skill that you have specific knowledge of.

I use endorsements as a reason for a phone call, an email or a LinkedIn message. And each time I always end with the conversation with, “Thank you for the endorsement. What can I do to help you?” Feel good with an opportunity for a conversation.

Give LinkedIn Endorsements when you can do so honestly.

By the way, if you want to really make a LinkedIn connection happy, give them a LinkedIn Recommendation with out being asked.

By the way, you can reject and/or remove an endorsement. Here is a video that shows you how to do this


Semi-Naked LinkedIn connection request

Fake-LI-Profile-alice(Updated on 3/3/13 @ 12pm)
(Updated on 3/2/13 @ 5pm)

On February 28, 2013 3:03 PM, alice b… (last name not to be shared) wrote:
I’d like to add you to my professional network on LinkedIn. – alice b…

I spent a few moments looking at her profile picture with the hopes that I would recognize her. No matter how much time I spent pondering, I did not recognize her.

The room she was in did not look familiar and I don’t remember seeing anyone in that color robe.

I generally will not accept an invitation from someone who sends me a “Naked LinkedIn Request“, unless there is an apparent relevance between me and them.

I looked at her profile to see if she worked with me at a previous company. Nope

Her profile said that she is a “food cooker” at {Studio name} in the United Kingdom and in the Internet industry. I wondered why an internet industry studio business needed a food cooker. Her previous position was a “hair dresser” at {Hair dresser business}

I still did not see any relevance. So I dug a little further. I discovered that alice has 20 shared connections with me. Maybe there is relevance here. Interesting, they are all men, no women. This seemed a little strange to me. I looked at her profile picture again and continued to ponder this mystery.  What could possibly have enticed these guys to connect with alice?

I looked at alice’s Summary statement – “Hello everyone here,am new here and am looking for serious friends,am not here for fun so please if you here for fun,dont contact me.” I am used to seeing profiles filled with typos. Yet, this seemed much different than any Summary statement I have ever seen.

I was now interested to find out why 20 of my professional male contacts had connected with her on LinkedIn. So, I looked at her profile picture some more. Then I responded to alice’s invitation to connect. Here is the conversation that she and I had via LinkedIn messaging:

On 02/28/13, 2013 3:03 PM, alice b… wrote: 
I’d like to add you to my professional network on LinkedIn.

– alice bukari

On 02/28/13 4:05 PM, Teddy Burriss wrote: 
Hello Alice.

What can I do to help you?

On 03/01/13 2:28 AM, alice b… wrote: 
well am not in need for anything but am new here and am looking for friendship,i want to be a friend to you if you dont mind,i will like to have your yahoo messenger email to add you and talk to you there sometime so that we can know each other better.a,m looking forward to hear from you soon

On 03/01/13 4:51 AM, Teddy Burriss wrote: 
Good morning alice. Thanks again for the invite. I use LinkedIn and Skype for all of my conversations. I wonder why you prefer yahoo messenger email instead?

Have a great day

On 03/01/13 6:44 AM, alice b… wrote: 

hello ,am very happy you replied to my message,well to have you in my yahoo messenger list will be easy for us to chat always or skype so that we can know each other better more,hearing from you soon

On 03/01/13 7:51 AM, Teddy Burriss wrote: 

Good stuff. Do you work for Kwasi Studios in Australia or the United States? I did not know they had food cookers in Australia

I look forward to hearing from you.

On 03/02/13 1:08 AM, alice bukari wrote:

am at the Ghana’s branch,so am in Ghana now,are you going to provide me the yahoo email to chat with you at yahoo messenger all the time?

On 03/02/13 6:01 AM, Teddy Burriss wrote:

I don’t have a yahoo account yet – where do I go to set one up? All I have ever used is this linkin and now and then skype.

I love Ghana. what do you do there? Is it always hot?

On 03/02/13 9:10 AM, alice b.. wrote:

well thanks to hear from you,well you can download yahoo messenger at Google and register so that you can give me the id for me to add you or try and give me your Skype name to add you and chat with you there more if you don’t mind because Skype too is very nice,well Ghana is very cool and very hot,i love the weather here,am looking forward to hear from you soon

On 03/02/13 4:51 PM, Teddy Burriss wrote his final message to alice:

OK alice – I have made a decision. I am done playing with you.

I have all I need to know to get your profile shut down by LinkedIn.

So, thanks for helping me to write the story –

Go find somewhere else to play – I’m done with you.

On 03/03/13 8:52 AM, alice b… wrote: 
what kind of story do you mean?are you baboon?

On 03/03/13 12:51 PM, Teddy Burriss wrote his again final message to alice:

Read the article alice or whom ever you are.

No one uses LinkedIn like you are pretending to.

You do not work for K… Studios (I contacted them)

Have a great day


I still wonder, why did 20 of my professional male contacts accept her connection request. I’ll look at her profile picture again. I’m sure there is a clue or two there.

You have to have a LinkedIn profile

This is part 8 of the 16 post series.

Why: In order to use LinkedIn for Business, Community or Job Search, you need a personal profile of your own.

Steps: I will outline the basic steps of creating a new LinkedIn Account; however these steps can change over time.  It is important to pay attention to the options and directions that LinkedIn has on the screen during this task.

  1. From  your web browser, go to
  2. Enter your First Name in the First Name Field & your Last Name in the Last Name Field
  3. Enter your personal email address in the Email Field
  4. Enter the password you want to use for LinkedIn in the Password field (this should not be your email account password. Be careful not to fat finger it and Don’t forget it)
  5. Before Clicking on Join now, read the User Agreement and Privacy Policy.
  6. Click on Join Now – Congratulations – You now have a LinkedIn Account

This is the easiest step. Now, go work on your profile.

To setup a basic profile – do these steps:

Your Headline – It should say who you are and what you want to do
Examples like, “Professional HR manger”, “Highly skilled IT Manager”, “Experienced CFO”
Summary Area of LI Profile – I suggest that this area have three specific sections
1 – What kinds of skills, talents, passion do you have in the field you are striving to be in
2 – What specific experience, successes and accomplishments do you have in this area
3 – What kind of a person are you, how you work, what you do to help others (i.e. volunteering), what work you enjoy doing the most and what you enjoy about life.
My intent in this style is to show you can, you have and you enjoy doing.

Experience Section – List all of the work experience you have had. You do not need to go back beyond 10-15 yrs, unless the work back then is relevant to what you are trying to do, or are doing now. In the description of the work, use bold, positive words about what you did, what you enjoyed doing and your accomplishments. Do not use bullet points or upload your resume. This is not your resume – it’s a quick summary of the work you did and your success/accomplishments.

Education Section – List all relevant and skill changing education. Years of education are not so important.

Volunteer Section  – Add additional sections as needed. The Volunteer Section is a great way to show that you are involved in your community and enjoy helping others.

Groups – Consider searching for and joining other groups. Think about where the people are that you want to connect to and join those groups. (next time we talk let’s discuss this more)

I hope these basic ideas help. There is a lot more to do, but don’t try to do it all in one setting.

A few other articles worthy of reading include:

How to setup LinkedIn Settings


If you are not familiar with how LinkedIn is setup for you, spend some time to review your Settings

You can configure your settings as you like for your needs. I will share how these settings affect you so that you can make an informed decision and I will make TLB Recommendations.

FYI – this post was written 1/29/13. These settings can change without notice. I will try to update it as I find the changes.

Primary Email Change/Add

You can add multiple email addresses to your profile. TLB Recommends – Have your personal email address and if you are employed, have your business email address associated with the account. Select he Primary Email address that best suits your needs.

Password Change

You can change your email address here. TLB Recommends – Change your password periodically, maybe yearly. Also, do not use the same password you use on other social media platforms or the one you use for your bank account. If I hack your LinkedIn account, I will go after those other accounts as well.

Privacy Controls

Turn on/off your activity broadcasts

This is where you choose if your LinkedIn activity will be broadcast on the LinkedIn wall for your connections to see and to be included in the LinkedIn Network email that is sent out to your connections. A misunderstanding is that LinkedIn will broadcast all changes to your profile. LinkedIn only broadcasts primary activities such as new connections, joining groups, adding new Skills & Expertise, new Experience, volunteer, certifications, etc. LinkedIn does not broadcast typo correction or other simple changes.

TLB Recommends – Turn on your Activity Broadcasts. This is a primary benefit of LinkedIn, to be seen as active and engaged on LinkedIn.

Select who can see your activity feed

This is relevant to the above option. You can decide if Everyone, your Network, your connections or just you can see your activity.  TLB Recommends – Let Everyone see your activity. Again, this is one of the primary benefits of LinkedIn, to be seen as active and engaged on LinkedIn.

Select what others see when you’ve viewed their profile

This option lets you be totally anonymous, hide behind a company name or be identified when you view another LinkedIn members profile. If you do not allow LinkedIn to identify you, you will not be able to see who has viewed your profile. TLB Recommends – Be identified when you view another LinkedIn members profile. This creates the opportunity for engagement and connection.

Select who can see your connections

You can hide your LinkedIn connections from your contacts. If you decide to do this, your contacts can still see shared connections. TLB Recommends – Let your contacts see your entire contact list. This is a benefit of LinkedIn and allows you to help others by providing for relevant and mutually beneficial introductions.

Change your profile photo & visibility

You can choose to let your profile picture be visible to Everyone, your Network or just your connections. TLB Recommends – Let everyone see your profile picture. This helps new connections identify you when meeting in a public place.

Show/hide “Viewers of this profile also viewed” box

I am not sure of the benefit of this option. You can hide this box from your profile. TLB Recommends – Let your connections see the other great people you are relevant to.


Manage your Twitter settings

This option allows you to add your Twitter handle to your LinkedIn profile. It does not allow for your Tweets to show up in the LinkedIn wall. TLB Recommends – If you have a twitter account, connect it on LinkedIn so that your connections can decide to connect with you on Twitter as well.

Email Preferences


Select the types of messages you’re willing to receive

This option lets you decide what kinds of connection requests you want to receive and to add a note for future connections to read. This does not work. No one pays attention to this information. TLB Recommends – select the options you want, but don’t expect it to help you until LinkedIn begins to promote this better.

Set the frequency of emails

LinkedIn will send you emails regarding lots of activity on LinkedIn. You can restrict those emails or eliminate them completely thru this option. TLB Recommends – If you access LinkedIn on a daily basis – turn most of these email alerts off. You can see them on your Notifications bar (top of screen)

Select who can send you invitations

This option allows you to restrict connect requests to contacts you import into LinkedIn, only people who have your email address or anyone on LinkedIn. TLB Recommends – Unless you are a highly sought after executive or public figure, let anyone on LinkedIn send you a connection request. Accept the ones you want and ignore the others.

Set the frequency of group digest emails

When you join groups on LinkedIn, these groups can send you lots of emails based on the activity in the group. In this option you can set to get No Emails, Weekly Digest or Daily Digests. TLB Recommends – Restrict these emails if you visit these groups on a regular basis. As long as you use LinkedIn daily, you don’t need all these extra email messages.

LinkedIn Communications

Turn on/off LinkedIn announcements

LinkedIn wants to keep you aware of new products & LinkedIn features. TLB Recommends – Leave this announcements turned on. You need to keep informed of LinkedIn changes.

Turn on/off invitations to participate in research

LinkedIn needs members to participate in research to make sure new features & options work properly. TLB Recommends – If you have the time, accept these invitations. If you don’t have time, turn this option off.

Turn on/off partner InMail

LinkedIn makes money from partners as well as paying members (not you) TLB Recommends – unless you are interested in seeing what these partners have to share, turn off this option.

Groups Companies & Applications


View your applications

You can connect various external applications to LinkedIn. I use these 3rd party applications for lots of beneficial purposes. TLB Recommends – Pay attention to what apps you have allowed to connect to your LinkedIn Profile.

Add applications

LinkedIn will share applications that they think are beneficial to their members. TLB Recommends – Review these periodically and you may find an application that can benefit you.

Privacy Controls

Turn on/off data sharing with 3rd party applications

LinkedIn benefits from your connecting to 3rd Party applications. TLB Recommends – Leave this option on for LinkedIn’s benefit. You have no data or personal information on your LinkedIn Profile that will be unsecured. The benefit to you is the marketing and connection algorithms will be better matched to who you are.

Manage settings for LinkedIn plugins on third-party sites

This is another benefit to LinkedIn. The benefit to you is that LinkedIn get’s to better refine their products for our use.TLB recommends – Leave this option enabled. Long term it will make the tool better for all of us.


Privacy Controls

Manage Advertising Preferences

Review this option and make a decision that suits you. TLB Recommends – Accept LInkedIn marketing ads on third party websites – this benefits LinkedIn and may help the product and LinkedIn company, which could help keep the product free to us.

I hope this long email address is helpful.

Contact me if you have any other questions about LinkedIn Settings

Hiding on LinkedIn

Hiding my Profile

Should you be Hiding on LinkedIn?

LinkedIn profiles and different parts of your profile can be hidden from everyone, if you want. However, hiding may not be the best the thing to do, if your intent is to connect with others.

There are 5 settings on LinkedIn that you could use to be Hiding on LinkedIn.


#1 – If you want to be Hiding on LinkedIn, Hiding your Public Profile – Edit Here –

Hiding on LinkedIn

You can hide all of or specific parts of your public Profile. Your Public Profile is what LinkedIn members, not connected to you, will see.

Should you hide your Public Profile?

Maybe. If you are not interested in connecting with new people or if you don’t use LinkedIn at your current job and don’t want your boss or fellow employees to see it

I prefer to let my Public PRofile to be seen by everyone. This is how I get good connections and meet new people who can help me at my job and community work

# 2 – If you want to be Hiding on LinkedIn, Hide my Activity Broadcasts – Edit here

hide-broadcastsOften LinkedIn coaches suggest that you hide your LinkedIn Activity broadcasts when you are fine tuning your LinkedIn Profile.

I want to recommend that you do not hide your broadcasts, ever. Broadcasts only show top level work you do. It does not broadcast when you change spelling.

Why show your broadcasts all the time? This is how people get to see what you are doing on  LinkedIn. If you are sharing, connecting and engaging with others in a positive way, let your connections see this activity.

#3 – If you want to be Hiding on LinkedIn, Hiding when you are looking – Edit Here

hiding when lookingWhen you look at someone else’s LinkedIn profile, you can be Seen, be Totally Anonymous or hide behind a Company or Education title. If you chose to hide behind a Company name or go Totally Anonymous, you will not be able to see who has looked at your profile. I like to let people know I have looked at their profile – it can create a new discussion or awareness that I exist and could be a good connection.

#4 – If you want to be Hiding on LinkedIn, Hide your Profile Picture – Edit Here

Hide your profile pictureYou can hide your profile picture from people you are not connected with, or who are not connected to your connections.

I like to make my LinkedIn profile picture visible to Everyone, because it helps when meeting in real life. I am easily recognizable.

#5 – If you want to be Hiding on LinkedIn, Hide your LinkedIn Connections – Edit Here

Hide LinkedIn Connections You can hide your LinkedIn connections from everyone if you want. However, your connections will always be able to see shared connections. I prefer to let my connections see each other so that where relevant and useful, I can introduce them to each other.

In summary :

If you want to be Hiding on LinkedIn, you can hide:

  1. Your Public Profile segments
  2. Your Activity
  3. When you are looking at other profiles
  4. Your Profile Picture
  5. Your connections

My challenge to you is and always has been – Why would you start using LinkedIn, a professional networking tool, if you want to hide. Hiding is counter-intuitive and significantly minimizes the value of Social Media.

Please dont hide.

If you need help using LinkedIn, or getting your employees to use LinkedIn better – reach out to me and let’s talk – Contact Me

LinkedIn Connection Statement

LinkedIn has a setting where you can enter a statement for all LinkedIn members to see why you are open for connections – see it under Settings & Emails  – “Emails you will Accept

Here is one that I found a while back that I applaud and suggest as a great style andstatement:

{Start of statement}

Contact “ME” for:

I am excited to expand my network when it is a relationship that makes sense for either party involved. Please don’t assume that your job title or position alone are what will drive me to connect with you – It’s in our best interests if your connection request explains why you feel we should be connected.

Two quick snippets worth reading if you’re…

…looking for employment with a business I have been involved in:
Please do not simply send me a resume and tell me you’re job hunting for employment with my employer – I will ignore this approach. If we’re to successfully connect and network it must be a relationship where we BOTH give.

…looking to expand your professional network:
Please edit the default connection request that is sent by LinkedIn – if you’ve not the time to at least introduce yourself properly (your interests, small background or WHY you’d like to connect – even just a single sentence!) then I will make the assumption that you are simply list stacking and do not truly want to connect.

{end of statement}

I like what this guy has posted in his  Select the types of messages you’re willing to receive statement and encourage everyone to think this way.

Build LinkedIn relationships starts with a great LinkedIn Connection request that includes being honest, transparent and showing relevance.