NCWiseman Fall Training Classes

This Fall (2012) I am hosting 13 Seminars at Forsyth Tech Community College Small Business Center

Here is the list:

  • Networking for Mutual Benefit 1PM – 4PM 8/16/2012 – PAST
  • Using Prezi for Small Business 1-4pm (lab) 8/20/2012
  • Social Media for Small Business 1PM – 4PM 8/23/2012
  • Setting up your LinkedIn Profile for Small Business 1PM – 4PM (lab) 8/27/2012
  • LinkedIn for Small Business 1PM – 4PM 8/30/2012
  • Blogging for Small Business 1PM – 4PM 9/6/2012
  • Networking for Mutual Benefit 3 Hrs -6pm – 9pm 10/1/2012
  • Social Media for Small Business 6pm – 9pm 10/8/23012
  • LinkedIn for Small Business 6pm – 9pm 10/15/2012
  • Blogging for Small Business 6pm – 9pm 10/22/2012
  • Setting up your Blog for Small Business 1-4pm (lab) – 10/29/2012
  • Using Prezi for Small Business 6-9pm (lab) 11/5/ 2012
  • Setting up your LinkedIn Profile for Small Business 6PM – 9PM (lab) 11/12/2012
  • Start your small business with Planning & resources – Oct 13 – Fee based 8 week Seminar

If you have any questions and/or want to participate in any of these seminars or workshops (labs), contact the Small Business Center @ 336.631.1167

You can get class information either thru my Facebook page (events) and thru the Forsyth Tech Community College Small Business Center Fall Catalog

Your Journey

I know it’s not walking or climbing, but this is a journey as well

The journey to your success involves lots of steps and often an uphill climb. Put the first foot forward, stay focused on your path and stay between the lines and off the side rails – you’ll achieve your goals and reach your destination(s) @NCWiseman

Our Purpose


We are all here for a single purpose: to grow in wisdom and to learn to love better. We can do this through losing as well as through winning, by having and by not having, by succeeding or by failing. All we need to do is to show up openhearted for class.

– Rachel Remen (From her book: Kitchen Table Wisdom)

Republished from Motivational Moments by Nigel Alston

What is the Wrong Stuff?

In Social Media systems we share content (Stuff) with others. We strive to educate and engage others with the intent of creating relationships that eventually turn into opportunities for business, careers, sales, and yes – the most important opportunity, to build mutually beneficial relationships.

This Stuff best be the right stuff or there will be no benefit to anyone including ourselves, our companies, fans, friends, followers, connections and subscribers.

If the stuff is the Wrong Stuff, then we might as well just “Go Back to Bed” ie – STOP.

OK – so the question is, “What is the wrong stuff?”

The answer to this question varies dramatically, but for me the core answer is always the same. I use a few bullet points to answer this question:

  1. If you won’t stand on a street corner and say, do it or show it to a complete stranger, it’s wrong stuff.
  2. If it’s something that is not relevant to the thread, page, group, followers, fans, friends or connections, then it’s wrong stuff.
  3. If it’s all about you, all the time, and never about someone else, then it’s wrong stuff.
  4. If it includes nudity, vulgarity, disgusting images, videos or words, then it’s wrong stuff (unless you’re on a Social Media system that I don’t visit)
  5. If you don’t have the authority or permission to share it (plagiarized), then it’s wrong stuff.
  6. If you think, even for the briefest of moments that someone will be insulted or hurt by what you say, do, show or share, it’s wrong stuff.

There used to be a day when I would say, “use your common sense”, but unfortunately this does not seem to work any more. I hope one day we can begin to use this phrase again.

When we talk about the “right stuff”, often, we use these adjectives: relevant, honest, transparent, interesting, useful, helpful, entertaining and exciting, just to say a few. If your Post, Status, Tweet, SignIn, Video, Blog, Pin, Comment, Discussion, Answer, Question, Poll, etc is not this, then it’s wrong stuff.

Here are a few examples that may help you better understand what is considered “Wrong Stuff 

The Group this post was put on was about Social Media Training, and regardless, you don’t sell on Social Media.

LinkedIn Wall (Via your Profile Status) – Post an interesting story about anything interesting or relevant and include a URL to a list server that requires you to”signup” before being able to read the supposed content

LinkedIn Groups or Company Pages – Post a Discussion about something that is either completely irrelevant to the group or self promoting.

The conversation was about Monster.com, not selling cars

Facebook Groups & Pages are setup for specific conversations, focused on specific issues, ideas, topics and/or products. Remember this and don’t go off ranting and raving about the political system on a Community Yard Sale Group or local Garden Center Page.

I’m not going to tell you what you can do, say, show or share on your own Facebook Wall, Group and/or Page. It’s your’s, not mine. What I am going to tell you is “if it’s not relevant, honest, transparent, interesting, useful, helpful, entertaining and exciting”, then your Friends, Fans and/or Subscribers will unfriend you, block you, hide you and/or ignore you. And, they’ll do this in real life as well as online.

I could go on and on all day long and give you examples on Twitter, FourSquare, Pinterest, Youtube an Google+, but I hope this makes sense to you.

So let me repeat what the Right Stuff is: The Right Stuff is stuff that is relevant, honest, transparent, interesting, useful, helpful, entertaining and exciting.

Please never forget this.

Any suggestions of other Right Stuff?

Any other examples of the Wrong Stuff?

 

FTCC SMB Blogging Class

Here are the notes that I promised you today:

Readers

www.google.com/reader is a good one – it requires a Google (or Gmail) account

Newswire is a good Mac APP – it costs about $10

There are lots of Iphone and Android apps for Readers – use the App Store or Marketplace and search for readers

WordPress & Blogger have features for you to Follow blogs – you’ll get an email when the blogs you follow are updated

My Presentation – You can find my presentation at Blogging Presentation

Blogspot Blogs vs WordPress blogs

According to WordPress there are 74,948,347 sites

I could not find any statistics about the number of Blogspot or Blogger sites.

Here is an interesting Infographic about Blogging platforms

Public Use Images

I like Shutterstock, Public Domain Images and Stock Free Images. Google Public use images and you’ll find lots of options – experiment for what works for you.

If you have any other questions – please feel free to email me.

Teddy

 

Steps to Happiness

Everybody Knows:
You can’t be all things to all people.
You can’t do all things at once.
You can’t do all things equally well.
You can’t do all things better than everyone else.
Your humanity is showing just like everyone else’s.

So:
You have to find out who you are, and be that.
You have to decide what comes first, and do that.
You have to discover your strengths, and use them.
You have to learn not to compete with others,
Because no one else is in the contest of *being you*.

Then:
You will have learned to accept your own uniqueness.
You will have learned to set priorities and make decisions.
You will have learned to live with your limitations.
You will have learned to give yourself the respect that is due.
And you’ll be a most vital mortal.

Dare To Believe:
That you are a wonderful, unique person.
That you are a once-in-all-history event.
That it’s more than a right, it’s your duty, to be who you are.
That life is not a problem to solve, but a gift to cherish.
And you’ll be able to stay one up on what used to get you down.

– Author Unknown

Reposted from Motivational Moments by Nigel Alston

On LinkedIn I don’t care why you are not working

Often I get asked, “when should I change my LinkedIn profile to say I am no longer working?”

Sometimes this question is fueled by the concern of having to explain the reason for the job loss. I see it regularly, being unemployed can be embarrassing, being cut because of a performance issue or because “it’s no longer a fit”, is demoralizing and can kill your moral and self worth.

Beyond the most prevalent reason being used today, “the economy”, there are hundreds if not thousands of reasons why people are unemployed. Get past it – focus on being positive.

There is also the perspective that businesses do not want to hire the unemployed. This may have some truth to it, just like racism, sex discrimination and age discrimination occur daily. Get past it – focus on being positive.

Therefore my recommendation is to uncheck that box that says, “I currently work here” as soon as you can. You don’t need to do on the first day of your unemployment, but you need to do this as soon as your have updated your LinkedIn Profile Summary and Headline to say, “Who am I, What is it I want to do and Why should someone consider hiring or contracting me”

Go ahead and publicly state, “I no longer work at Company XYZ.” You don’t need to say why or to wallow in all of the reasons related to your departure. On LinkedIn – no one cares.

Additionally, wouldn’t it be great to get past that statement now? Go ahead and jump into the next important part of the conversation, maybe something like, “I have left Company XYZ and wish them the best as I focus on a new place for me to share my skills, knowledge, experience and passion. I am so excited about my future.”

Force yourself to focus on the positives and not the negatives regarding why you are not working there any longer. Pump yourself up with excitement and passion. Don’t drag yourself down worrying about how to explain your departure. Did I say, “get over it – focus on being positive?”

If you had been successful in your previous position and they let you go because the board changed their focus or because the organization did not feel you were a fit any longer, get past this. Stay positive and get focused on the next great opportunity.

When asked why you left your previous employment be honest but don’t dig deep into the negative or details. You do not need to over explain the reason for your departure.

Furthermore, Social Media, including LinkedIn is not the place to explain anything.

I use this analogy often, Would you stand on a street corner telling complete strangers, or anyone for that matter, why you got let go? No – you only have a detailed (or semi-detailed) conversation regarding your departure with someone who matters or cares. And, you’ll still spin it in as positive of a discussion as you can, “Never wallow in the details.”

Use your LinkedIn profile to promote the brand you call “ME” (that’s you OK?).

Promote the great things you have done, fabulous projects, Actions ans Results you have been involved in or driven. Promote the great value you bring to the table or company.

I don’t need to go beyond this statement – use LinkedIn to Contribute, Collaborate, Connect and Cram towards that next great position. Turn off the old job and turn on the positive activities that will move you forward to that next job.

What are you thoughts on this issue – please share.

The Guy in the glass

When you get what you want in your struggle for self,

And the world makes you King for a day,

Then go to the mirror and look at yourself,

And see what that guy has to say.

For it isn’t your Father, or Mother, or Wife,

Who judgement upon you must pass.

The feller whose verdict counts most in your life

is the guy staring back from the glass.

He’s the feller to please, never mind all the rest,

For he’s with you clear up to the end,

And you’ve passed your most dangerous, difficult test

If the guy in the glass is your friend.

You may be like Jack Horner and “chisel” a plum,

And think you’re a wonderful guy,

But the man in the glass says you’re only a bum

If you can’t look him straight in the eye.

You can fool the whole world down the pathway of years,

And get pats on the back as you pass,

But your final reward will be heartaches and tears

If you’ve cheated the guy in the glass.

– Dale Wimbrow, (c) 1934

Consider this, don’t cheat the person in the glass

Reposted with permission from motivational Moments by Nigel Alston

I just Disliked you

Over the years I have defined Social Media as a place for “People to have conversations with people, anytime, anywhere about anything (and Marketing can join us).”

However, it’s very important that brands, products and company Facebook Pages make the conversation all about the fans/members/friends and not all about themselves. The conversations have to be all about the people you want to – see you, hear you, like you and then ultimately spend money on you.

This morning I saw a post on Facebook (FB) about this issue from a young lady who gets it. Her personal FB post included these two statements:

“If 5 of your last 6 Facebook “business” page statuses are all about YOU – I get bored and unlike.
If 5 of your last 6 page status updates are about what YOU are doing for ME – I stick around.”

She went on to state, “tell me what you have to offer ME that is valuable to ME – I just might be interested.”

Words of Wisdom from a young lady with an engaged, friend (she does not like the word Fan) centered Facebook Page. On her business page she rarely talks about herself and generally never talks about her business.  She gives useful, beneficial content regularly. If you want to see a Facebook Business Page that knows how to do it right – check out Moola Saving Mom and the associated content she delivers thru www.moolasavingmom.com.

If you find a FB page that does not get it, yield your almighty clicking finger and DISLIKE it. The Dislike button is easy to find. Look for the sprocket or like button.

   

Clicking on the dislike button can be addictive. Once you dislike one business page, some of us go on the hunt to find other pages to dislike.  Sort of house cleaning.

Just writing this blog post, I disliked 3 non-engaged, no new content useless pages.

How frequently and for what reasons do you “Dislike” pages.