Interviewing Skills – more than answering questions

I attended a meeting at the Jewish Family Services Employment Workshop, hosted by Betsy Gamburg.

The topic was Interviewing, the Good, the Bad & the Ugly, presented by Abby Donnelly founder of The Leadership & Legacy Group.

Here are some of the points I captured during Abby’s conversation with the group.

The Many Purposes of an interview include:
– To sell yourself
– To get an invitation for a job offer
– To networking for opportunities
– To determine if the company is a good fit for you
– To share how you can have a positive impact on the business.

A Great interview occurs when the interviewer(s) are in awe about what you could do for their business or organization.
A Good interview occurs when you show that you are interested while being interesting.
A Bad or Ugly interview is one where you are not interesting or where you clearly do not show your interest in the business and interviewers.

When answering the interviewer(s) questions you must always answer in an engaging and interesting way.

When telling your story of successes and accomplishments, be interesting and succinct. Don’t consume too much time or drift off into irrelevant conversations.

If you do not appear interested in the business or interviewer(s), they could be less interested in you and may not think you are a good candidate.

Your questions must evoke even more interest from the interviewer.

The types of questions to ask should be business and/or strategic focus questions, relevant to the position. I.E., it may not be appropriate to ask about high level business strategy if you are applying for a bank teller question. However, asking about business growth and branch goals could be very useful to show that you are interested in the business.

Have confidence in who you are, what you can do and how you present yourself to the interviewer. Confidence is an important candidate attribute.

When asking your network for help in career transition, be clear about what you want to do, or paint a broad picture of career ideas that you may be interested in. Not being clear or focused on your career goals limits your network’s ability to help you.

During the interview you should look for fit. Fit will include lots of business attributes including:
– Culture
– Work style (Team or individual)
– Operations focused or Sales Focused
– Flexibility
– Yes – the overall compensation
– etc, etc.

The worst job for anyone is a job where you failed to look for the fit and then discover there is a big gap in the fit.

You can’t control an interviewer, you can however control how you may influence them with your words, story, body language and how you engage with them.

How do you respectfully get an over talkative interviewer to hear more about who you are? Start asking them questions relevant to the job.

Generally speaking, the person asking the questions is most in control of the interview.

People will think you are amazing if you listen well and ask good questions.

When answering challenging questions, recognize the past, look towards the future and answer in the positive.

How to answer the question “Why has it taken you so long to find a new job?” – “I am fortunate that I have been able to take time looking for the right job, where I can bring real value and be successful at what I do for the business I decide to work for.”

Use visualization and practice to get yourself prepared for your interview.

Visualization is a powerful way to do your absolute best at an interview.

The group benefited from the conversation about Interviewing.

What great tips do you have to share about interviewing?

Focus on your Career Transition

Let me help you Focus on your Career Transition

2015 will be a successful year for you, if you:

Focus on Your Career Transition

You will find a new job or you’ll create a money making business that fuels your passion. You will finally bring your latest career transition to an end.
This can all be true, if you Focus on Your Career Transition.
There are lots of people throughout history and our lives who have told us that to be successful we must focus on what we are doing. The definition of Focus is “pay particular attention to.” In order for your Career Transition Journey to be successful, you will have to pay particular attention to it.
Yes, there are things in life that can get in the way of this focus. Things that you can’t control. Your health and family needs are two of the big items in life that often require you to change your focus.
However, these priorities aside, there should be very little else that gets in the way of your Focus on Your Career Transition.
Here are four really important areas of career transition that you must never lose focus on.
#1 – Focus on “Who Am I” – You have to get to a complete understanding with yourself and answer this question, “Who am I?” The sooner you get focused on this, the better off you are going to be. It’s hard enough for everyone else to help you find that next great job, it’s even harder on you without knowing “Who am I.”
#2 – Focus on your Marketing Material – It takes time to build a strong 10 second “Who Am I” statement, Resume, LinkedIn & other online Profile(s), Networking Outline, Cover Letter Template and other letters and email templates. You have to focus on building compelling and consistent content that both represents you and speaks to the needs of the people who could use your skills and talents.
#3 – Focus on your Career Transition Plan – Have you heard these before:
“No one plans to fail. Many fail to plan.”
“Let our advance worrying become advance thinking and planning.”
“Plans are nothing, Planning is everything.”
“Meticulous planning will enable everything a man does to appear spontaneous.”
Do I need to go on.
If you do not have a well crafted and goal oriented plan in place now, focus on building a Career Transition Plan NOW. Be sure your Plan has all of the critical activities in it: refining your marketing material – 5%, applying for the right jobs – 5%, personal development – 5%, researching businesses, people and opportunities – 30% and networking – 55% Once you have your plan built, focus on executing it.
#4 – Focus on your Attitude – I truly believe that our attitude is one of the most overlooked aspects of success. This is so true in regards to how people perceive us in public:
  • People are open to networking and having informational interviews with other people who have a positive attitude.
  • People want to do business with people who have positive attitudes.
  • Hiring managers, recruiters and business owners want to grow their staff with smart, capable people who have the right attitude.
More importantly, career transition can be tough, overwhelming and often emotional. You can’t change the fact that you’ll receive rejection letters, no responses to emails or phone calls or you won’t get that interview you so badly wanted.
What you can change is the attitude you have during this period in your life. Don’t just use positive words in front of others. Use positive words, images and thoughts in your head. This is where it’s the most important. Despite all that is negative in life and during this journey, focus on having a positive attitude and you’ll create better results.

Focus on your Career Transition Journey

and you’ll be far more successful.
I wish you a fabulous 2015 & successful journey
Visit my Career Transition Program if you want help focusing on your Career Transition Journey
Originally published in the GSO News & Record on 1/18/15

Information Interview Story

Informational InterviewINFORMATIONAL INTERVIEW

By Alex Cathey (member of the Triad Job Search Group)
A member of my Trio group at TJSN setup an informational interview with EPES Logistics a freight management broker in Greensboro.
EPES acts as a middle man or agent between companies and the vast field of independent and small truckers throughout the country to meet their transportation needs.  Their director of human resources, Kristen Pettit, graciously agreed to meet with our group of four from TJSN.
Kristin began our meeting by explaining the company’s basic hiring philosophy and practices and what she looked for in potential candidates.   Interestingly she shared that resumes were of little use in finding future employees.   She stated that she could not tell anything about someone “from a piece of paper” especially character, integrity, or attitude which she deemed most important in people.   She further explained that she could easily spot the common practice of people folding into the resume key word taken from the posted job description.   Employee referrals were therefore the method of choice for Kristen when searching for someone to fill a job opening.
She did share an interesting story concerning resumes and how she came to get her job at EPES.  Seems she had submitted a resume that included what seemed to be a totally unrelated interest of investing in the stock market.   In fact, she had been encouraged by another professional to leave that off the resume.  She disregarded with the advice. Kristen’s interest in the stock market caught the eye of the president of the company who, like her, was a stock investor. He assumed that she would have additional business knowledge as a result of her investment activity and hired her, in part, for this reason.
Kristin continued our informational interview by discussing how new employees are acclimated into the company.   All new employees undergo a 2 week training regiment with follow up at 30, 60, 90 and 180 days.     Periodic meeting are set up with other areas to learn how their jobs are affected by your job.  Error patterns are tracked and their consequences relayed to the employee.   In addition, a “go to Guru” is appointed to each employee who helps them find their way around as well as a “culture committee” that plans all the company functions.
Kristin explained that the president of the company himself views people as assets that are valued by the organization.
Kristin continued with our conversation for the entire hour. Before we adjourned the meeting she requested we send a copy of our respective resumes to her which she said she would forward to any interested parties she came across.  In fact, she shared that there was a network that HR people like her used just for that purpose.
As we left there was a consensus within the group that we would all love to work for such a company with a culture that values people and is willing to invest in their development. Our visit also reinforced our belief in the effectiveness of networking versus the traditional application & resume in discovering job opportunities. Lastly, it was heartening to see that there are still great companies out there to work for! As an added bonus, Kristin emailed me three days later that she had forwarded by resume to someone in her network!
###
Editorial – Alec’s story is one of many that underscores the importance of networking and having a resume that stands out. Hopefully this experience will turn into a job opportunity soon.
Use Informational Interviews to discover ideas and to meet people who may want to help you.

If you want help to learn how to do this well, reach out to me – NCWiseman@teddyburriss.com

 

Desperation hurts

Desperation HurtsDesperation Hurts

“Desperation clouds the mind and causes it to do things that may not be in your best interest.” @NCWiseman

Loosing your job can be painful and cause you to become fearful and emotional. Fear and negative emotions are two catalysts that cause us to consider doing things that we shouldn’t do, i.e., become desperate.

Desperation during career transition can cause you to make mistakes, including taking the wrong job. Taking the wrong job can cause all kinds of problems; lower income, bad environment, stress, anguish, loosing the job again and even depression as you discover you’ve made a mistake.

There are many activities you need to do in order to not become desperate.  I can’t coach you on how to do it all in a short article, however, I can share 3 beneficial tips that can help avoid desperation.

Tip #1 – Don’t go it alone.

There are lots of resources available to help you with many aspects of career transition. Don’t misunderstand, there is no one waiting to give you a new job. However, there are lots of resources available to help you with various steps, tasks and access to information and ideas. Take advantage of all of the resources you can access and use.

Beyond career transition resources, you will also need to keep family and friends close. The people in your life who care for you and you care for will be important during this challenging time. Don’t hide the reality of your career transition from these folks. Share your concerns and fears with the people in your life who are willing to lend an ear and an idea when you need it.

Desperation happens to people who lean towards isolation.

Tip #2 – Maintain a positive attitude.

“Things turn out best for the people who make the best of the way things turn out.” ~ John Wooden

The Power of Positive Thinking is not just a life changing book. It’s a mindset that can significantly alter the outcomes of your career transition.  Positive thoughts fuel positive actions. Positive actions lead you in a positive direction towards success.

Look at the people in your life who are successful in many different ways. How do they act, think, live. The majority of these successful folks are positive attitude and action folks.

One important step you can make towards living a positive attitude life is to look a the people you are hanging out with, during your career transition and beyond.

“You cannot expect to live a positive life if you hang with negative people.”
― Joel Osteen

Believing in yourself and praying are powerful tools towards always having a positive attitude during your career transition. A positive attitude will help you from doing desperate things. Remember, Desperation hurts

Tip #3 – Focus all of your time and energy on the best practices that create value.

Unless you have successfully  journeyed through career transitions before, you may not know the right activities that will create value and success. This means you have to ask people who have been through career transition and people who know the best practices of career transition. Learn from the right people and execute on what you learn.

Do not, I repeat, Do Not follow directions from people who are neither “successfully” experienced or appropriately trained to teach you how to do this work.

Learn these best practices and focus all of your time and efforts using them. Career transition is not a part time job. It’s also not a job to be taken haphazardly. Prepare every morning to go do your job.

Treat your career transition as your job, do the work required, focus on the right activities in a positive way and you won’t become desperate.

People do desperate things in life when they get frustrated, fail to plan and execute properly. Mix into this a heaping spoonful of negativity and you’ll do just about anything.

Desperation Hurts – avoid it

Do everything you can to keep from becoming desperate and making a career transition mistake.

First Foolish Email of 2015

The First Foolish Email of 2015

Blueribbon-First-Foolish-Email-2015

Here is the email that I received from someone on 1/2/15. What do you think of this ridiculous message?


 

Dear Applicant,

Your resume has been reviewed by our HR Department in reference to our AD posted online for the following positions: “Administrative Assistant/Office Assistant, Customer Service/ Receptionist/data entry and we believe you are capable of handling one of this position based on your resume.

Your details has been forwarded to Mr. Gadsby J. Michael, one of the (Hiring Manager)He would be conducting an online interview with you to discuss the Job Details, Pay Scale, Benefits, Company etc.

Following our newest online screening introduced by Better Business Bureau (BBB), you are to set up a screen name with yahoo instant messenger(IM) at (http://www.messenger.yahoo.com/)  if you don’t have one and add up the Hiring Manager’s yahoo screen name (gadsbymichael@yahoo.com) and instant m
The scheduled time is as follows.

Interview/Briefinthg time: 08:00am to 10:00pm.
Email: gadsbymichael@yahoo.com

You are to be available on yahoo messenger between the hours of 8am-10pm for the interview, Your swift and timely response to this position matters a lot as the job interview starts  by 8am. I wish you best of luck in the interview.

Best regard

Gadsby J. Michael.
HR Department

###

My reply to this foolish SPAMMER was:

Are you on drugs?

This is by far the most ridiculous spam thing I’ve seen in quite some time.

Please tell me your personal phone number, email address, bank routing information and home address so that I can make arrangements to give you First Fool of 2015 award.

Congratulations on your prize.

###

Mr. Gadsby J. Michael’s response soon there after was

“Keep it for your punk father”

###

What a professional.

Let’s all try to remember the name Gadsby J. Michael. He is a winner in my book.

 

Are you still waiting for a Job

waiting for a jobI hope you are not still waiting for a job

This past Thursday (12/18/14) I visited my friends at the First Presbyterian Church job search group (Triad Career Network) and asked these questions:

  1. How many job applications have you filled out in the past 30 days?
  2. How many new people have you met and actually had a conversation with in the past 30 days?
  3. How many hours a day, on average, have you spend behind a computer over the past 30 days?
  4. How many hours a day, on average, have you spent out of the house working on your job search over the past 30 days?

The numbers were all over the place, but there were some answers that became rather clear:

  1. Too many of the attendees were wasting time filling out job applications
  2. There was not enough networking going on for their network to be able to help in their search
  3. Too much time is being spent staring at a computer screen, trolling job listings, filling out applications and massaging the resume.
  4. Most job seekers have not figured out the true value of getting out of the house.

To help combat these problems and get past Waiting for a Job, I offered some advice on the following areas of job search:

Accountability & Responsibility

We have to hold ourselves accountable to our own actions, behaviors and attitudes in life. This is still true when we are unemployed and looking for our next job. There is no boss telling us what to do, when, how or why. Therefore this becomes our responsibility to hold us accountable to doing the actions needed to get a new job. If we can’t hold ourselves accountable to the right actions, behaviors and attitudes, we will never find that next great job.

Build a Process and work it

Success in life occurs easier when we build a process for success and then work the process. We need to make deliberate decisions as to what steps, tools, resources and time to invest in the process. These decisions must be made as we focus on a clear and beneficial goal. In this case, the goal should be to get employed.

As we build this process we need to take inconsideration stepping stone successes as well:

  • Growing our network by a specific number each month.
  • Having a specific number of new and repeat conversations each week.
  • Connecting with a growing number of relevant and potential employers each month.
  • Resume, cover letter, networking profile management.
  • Online Profile management.

As we build and work our process we need to pay attention to steps and actions that do not work well. Adjust the plan as necessary and keep moving forward.

Prayer & Support

Part of our responsibility is knowing when we can’t do it alone any longer. Often when this happens we have to reach out to our network and ask for help. Also, we need to know when to reach out to God and ask for help. Support from our network as well as from God is important during this career transition journey. Know when you need help and what kind of help you need. Ask for it when you have permission. Never go at this alone.

Get uncomfortable

Often some of the best results occur when we take a risk. This applies to career transition as well. Press yourself to be a little uncomfortable and take a little risk.

Frequently I hear people say that networking makes them uncomfortable. Again, press yourself to get just a little uncomfortable. You don’t need to get upset and put yourself in a situation that will cause you to crumble and tremble. However, I urge you to keep pressing your boundaries. One way to press your boundaries at networking is to practice with people you already know and like. Get them to introduce you to other good people and keep the conversations going.

Take a Risk

Don’t let being safe get in the way of being successful. Often taking a risk, a calculated risk, can help you to discover ideas, people, businesses and opportunities you don’t know about and have never imagined. As in my conversation about getting a little uncomfortable, take a little risk and see what happens. Walk up to someone you don’t know at a networking event and say hello, call a LinkedIn connection and introduce yourself, email an old work buddy and say hello. Think of the worst case scenario. Take a little risk and see what happens.

You don’t have permission to ask until you have given

In career transition you can’t ask for help until after you have helped others first. Get permission to ask for anything. Just because we know someone, does not give us permission to ask for anything we want. We need to first do what we can to help the other person, even if it’s just listen to them first. Get permission for every question or request you have before asking. This will always get you a much better response to your request or question.

I took this a step further in regards to praying to God for help. I believe I don’t have permission to ask God for help unless I have first done something meaningful to help another person.

Be a Freak

In career transition if you walk, talk, interview, resume and look just like very other candidate, you are going to be treated like every other candidate. Be different, better, unusual, unique, unexpected. This is the definition of Freak. Be a Freak. Here are a few simple ideas:

  • Go the extra steps in an interview, ask lots of business questions.
  • Do something different in the cover letter, refer to the business goals and expectations
  • Have a better LinkedIn Profile, make it look good and speak well of Who you are, not what you have been.
  • Follow up every conversation with a very polite and friendly thank you message, email, post card.

If you are just sitting around the house hoping that one of the jobs you applied for will eventually pan out, all I can do is offer you a prayer. Dear Lord, I hope that this person will Stop Waiting for a Job

If you are holding yourself accountable to working your process, asking for help when you have permission, getting a little uncomfortable, taking a risk and being a career transition freak, I applaud you for doing it better and differently than everyone else. You are likely to be successful sooner than later.

Are you still waiting for a job?

I hope that I can encourage you to stop waiting for a job.

Good luck with that.

If invited, always go to the Interview

You are invited to an interviewIf you are invited in for an interview, go. Never decline an interview. Never.

Here are two short stories that help explain why you should always go to the interview.

Cindy, living in Charlotte NC, called me and asked, “Teddy, a recruiter in Cincinnati, OH wants to interview me for a job. I can do the work, but I am not sure I want to relocate to Cincinnati OH. What should I do?”

With no hesitation I told Cindy, “Go to the interview.” I explained that during the interview she had to be honest with the interviewer. “Let them know that you are not sure relocation is the right thing for you, however you would consider it for the right job, the right environment and the right salary.”

Cindy went to the interview in OH and a week afterwards she got a job offer. It was not enough money and her husband would not relocate. Cindy contacted the hiring manager, thanked him for the offer and politely turned it down.

A few weeks later Cindy got another call for another interview. This job was in Chicago, IL. Again, Cindy called me and asked for guidance. I again said, “Go to the interview and make sure you are honest with them that relocation would only happen under all the right conditions.”

Cindy went to Chicago and had another great interview. Again, in a few weeks Cindy received a job offer. Again, it was not enough for her husband to consider relocating and Cindy turned down the offer politely.

Fast forward a few months. The two people who interviewed Cindy were talking about an upcoming industry event. One of them mentioned Cindy and the other said, “I interviewed her too. She would have been good for my business.” While talking one of them decided to send Cindy’s resume to a mutual friend in Fort Mill, SC who could use Cindy on his team.

Within another week Cindy got an interview in Fort Mill, SC right down the street from where she lives. The pay was similar to there other jobs, the work was the same and best of all, she did not need to relocate. Her husband was happy.

The second story is about a friend named Bill.

Bill got a call for an interview. Bill was sure the job was not going to pay what he really wanted. The recruiter wanted Bill to meet the business owner. Despite the concern of the low pay Bill agreed to meet with the owner. During the meeting the business owner discovered that Bill would be a better fit for a position that he had not considering filling yet. The business owner changed the subject to the other job which was a perfect fit for Bill. Bill got hired for a job that had not been posted yet because the business owner got to meet him.

Why do I share these stories with you? To get you to never turn down an interview. You have no idea how the conversation will go, what possibilities may develop or who else you may meet because of the conversation.

Go for the discussion, the connections, the conversation – go for the interview. Be honest, be polite, be open to ideas.

Career Transition is all about new conversations. Interviews are great places to have conversations.

Let me know if you have had a unique interview experience.

If you need help with this area of your career transition journey, let me help you with my Career Transition Program or my Quick Start Career Transition Program.

Do your Social Media Profiles represent you?

social-mediaThree things are occurring with social media that are having an affect on your career transition.

# 1 – Social media is rapidly growing and an integral part of our society. This can not be disputed or ignored. Therefore, you need to learn how to use these tools during career transition.

#2 – Recruiters and business professionals use these tools every day. You can pretend that what you do on social media will not be used by businesses and recruiters, or you can embrace social media as career transition tools and take full advantage of them.

#3 – Social media applications rapidly change. LinkedIn, Facebook, Twitter and Instagram make changes frequently. You need to stay aware of the changes and learn the new features.

Regardless of which social media sites you use you must manage them and learn how to use them properly. Here are a few tips that can help you create value during your career transition and beyond.

Tip # 1 – Adopt this edict: “Never do, say or engage on social media, in a way you don’t want to be seen, heard or perceived in life.” This applies to Facebook, Twitter, Instagram, YouTube as well as LinkedIn. Ask this question each time you post anything, “How will this post, video, comment or share affect my chances of getting a job?” Since social media is used for all areas of life (family/friends, community, career/business) your social media activity will be very diverse. It needs to always be positive, friendly and social. Recruiters want to hire people they can like, trust and respect.

Tip # 2 – Assume that what you post on social media can be seen by everyone. Yes, there are privacy settings that can help you control who sees your post; however, unless you know the privacy settings of Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, Vine, etc, your online content could be accessible by recruiters. Embrace the potential of your content being viewed and take advantage of social media to present yourself as a “top shelf” candidate.

Tip # 3 – Because of the rapid changes in the social media applications you need to stay aware of the changes and take advantage of new features. Use the new features available in LinkedIn to make your profile more discoverable, connect with people who are relevant to you in many ways and share/engage on content that is relevant to your career or business. Learn how to do this from the many resources available.

Tip # 3 – Social media is not for airing your “dirty laundry.” Be positive, friendly and sociable online and increase the possibility that a recruiter will like, trust and respect you enough to move you forward in the hiring process. Enough said.

Tip # 4 – Make your social media activity public. Don’t hide anything. If you want to hide something you posted on social media, remove it or never post it. Going 100% public on social media can be a great benefit for your career transition and beyond.

Embrace social media as an integral part of society and use it to present, connect and engage for life, community, career and business. Learn to do this correctly and you’ll be far more successful.

How has your social media profile and content helped you in your career transition?

If you need help with this area of your career transition journey, let me help you with my Career Transition Program or my Quick Start Career Transition Program.

Do you have your Marketing Material in place?

Career Transition Marketing MaterialsYour career transition journey will be more successful if your marketing material is consistent and provides the information recruiters and hiring managers need to consider you.

Creating your career transition marketing materials requires planning and attention to details. You will want to decide what you want to do in your next career step. Make sure that each marketing piece is consistent with the others so that they all support your brand and career goals together.

Let’s take a look at the marketing material you will need.

Resume: This promotional material needs to speak to your career successes, specific and relevant accomplishments, relevant skills, experiences and education. Use PAR Statements (Problem/Project, Action, Results) so that hiring managers can see what you have done that created value for your previous employer(s). Minimize any details about irrelevant positions or work. Never put your home street address on your resume. City/State only.

Cover Letter(s): This marketing material must speak clearly to the needs of the business and job position. A typical cover letter would be all about the candidate which provides less value to the hiring manager or recruiter. Write a cover letter that shows your relevance to the job description and you won’t be typical. Best practice for your cover letter is to make it page 1 of your resume PDF.

Follow up Letter or Email: This marketing letter will need to be adjusted for each prospect (hiring manager) you meet; however the format will need to be consistent. Format the message so that it speaks to their need any your ability to fulfill it. Thank them for the opportunity to discuss their needs and make yourself available for next steps in the discussion. Do not waste time speaking about your needs or desires, focus on their needs and requirements. Always include all of your primary contact information in the message or letter.

Networking Profile: Networking with a resume only tells your past. The people you meet don’t need to know all that stuff. Instead, use your Networking Profile to show the people you are networking with the locations, industries, business types, position types, company sizes and environments you are interested in. This document creates ideas.

Business card: This marketing piece needs to have the best possible contact information on it. Your professional name, your professional email address, the phone number you will answer or respond to the quickest, the URL to your LinkedIn Profile and other professional online content. Additionally, the back of the business card can show your skills, professional certifications and career interests.

Email Signature: Never send an email to a networking contact, recruiter or hiring manager unless it includes your contact information. Make yourself accessible.

LinkedIn Profile: This online marketing content is not your resume. It should be relevant to the content on your resume, however your LinkedIn Profile will present the skills, experiences, accomplishments, positions, certifications and education relevant to your ideal next career step.

Remember to:

  • Only share your Resume with hiring managers and recruiters who may have a need for your skills.
  • Always include a cover letter with your resume.
  • Share your Networking Profile with people who can introduce you to people who may be able to help you on your career transition.
  • Make your LinkedIn Profile completely public to everyone. Connect with everyone you meet and/or talk to during your career transition.
  • Always send a follow up letter or email after every conversation or interview.

Create the best possible marketing material during your career transition and the journey will be far more successful.

If you need help with this area of your career transition journey, let me help you with my Career Transition Program or my Quick Start Career Transition Program.

Career Transition Marketing Materials

Career Transition SupportYour career transition journey will be more successful if your marketing material is consistent and provides the information recruiters and hiring managers need to consider you.

Creating your career transition marketing materials requires planning and attention to details. You will want to decide what you want to do in your next career step. Make sure that each marketing piece is consistent with the others so that they all support your brand and career goals together.

Let’s take a look at the marketing materials you will need.

Resume: This promotional material needs to speak to your career successes, specific and relevant accomplishments, relevant skills, experiences and education. Use PAR Statements (Problem/Project, Action, Results) so that hiring managers can see what you have done that created value for your previous employer(s). Minimize any details about irrelevant positions or work. Never put your home street address on your resume. City/State only.

Cover Letter(s): This marketing material must speak clearly to the needs of the business and job position. A typical cover letter would be all about the candidate which provides less value to the hiring manager or recruiter. Write a cover letter that shows your relevance to the job description and you won’t be typical. Best practice for your cover letter is to make it page 1 of your resume PDF.

Follow up Letter or Email: This marketing letter will need to be adjusted for each prospect (hiring manager) you meet; however the format will need to be consistent. Format the message so that it speaks to their need any your ability to fulfill it. Thank them for the opportunity to discuss their needs and make yourself available for next steps in the discussion. Do not waste time speaking about your needs or desires, focus on their needs and requirements. Always include all of your primary contact information in the message or letter.

Networking Profile: Networking with a resume only tells your past. The people you meet don’t need to know all that stuff. Instead, use your Networking Profile to show the people you are networking with the locations, industries, business types, position types, company sizes and environments you are interested in. This document creates ideas.

Business card: This marketing piece needs to have the best possible contact information on it. Your professional name, your professional email address, the phone number you will answer or respond to the quickest, the URL to your LinkedIn Profile and other professional online content. Additionally, the back of the business card can show your skills, professional certifications and career interests.

Email Signature: Never send an email to a networking contact, recruiter or hiring manager unless it includes your contact information. Make yourself accessible.

LinkedIn Profile: This online marketing content is not your resume. It should be relevant to the content on your resume, however your LinkedIn Profile will present the skills, experiences, accomplishments, positions, certifications and education relevant to your ideal next career step.

You must use your marketing materials properly:

  • Only share your Resume with hiring managers and recruiters who may have a need for your skills.
  • Always include a cover letter with your resume.
  • Share your Networking Profile with people who can introduce you to people who may be able to help you on your career transition.
  • Make your LinkedIn Profile completely public to everyone. Connect with everyone you meet and/or talk to during your career transition.
  • Always send a follow up letter and/or email after every conversation or interview.

Create the best possible marketing material during your career transition and the journey will be far more successful.

If you need help with this marketing material, let me help you with my Career Transition Program or my Career Transition JumpStart Program.